#430E89 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #430E89 works with other colors. Named schemes with #430E89 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #430E89 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #430E89 at work across the surfaces designers actually ship.
:root {
--color-base: #430E89;
--color-base-rgb: 67 14 137;
--color-base-oklch: oklch(34.4% 0.177 293.7);
--color-50: #F6F1FE;
--color-100: #E8D9FC;
--color-200: #D2B5F7;
--color-300: #B183EC;
--color-400: #9056DC;
--color-500: #7133C2;
--color-600: #5A2E93;
--color-700: #432768;
--color-800: #2E1D44;
--color-900: #1D142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F6F1FE',
100: '#E8D9FC',
200: '#D2B5F7',
300: '#B183EC',
400: '#9056DC',
500: '#7133C2',
600: '#5A2E93',
700: '#432768',
800: '#2E1D44',
900: '#1D142A',
},
}
$base: #430E89; $base-ink: #FFFFFF; $base-50: #F6F1FE; $base-100: #E8D9FC; $base-200: #D2B5F7; $base-300: #B183EC; $base-400: #9056DC; $base-500: #7133C2; $base-600: #5A2E93; $base-700: #432768; $base-800: #2E1D44; $base-900: #1D142A; $base-hover: #370C6F; $base-subtle: #C5A8EA;
{
"color": {
"base": {
"value": "#430E89",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F1FE",
"type": "color"
},
"100": {
"value": "#E8D9FC",
"type": "color"
},
"200": {
"value": "#D2B5F7",
"type": "color"
},
"300": {
"value": "#B183EC",
"type": "color"
},
"400": {
"value": "#9056DC",
"type": "color"
},
"500": {
"value": "#7133C2",
"type": "color"
},
"600": {
"value": "#5A2E93",
"type": "color"
},
"700": {
"value": "#432768",
"type": "color"
},
"800": {
"value": "#2E1D44",
"type": "color"
},
"900": {
"value": "#1D142A",
"type": "color"
}
}
}
}