Nearest named color: Egyptian Blue
#430EB4
#430EB4
Nearest named
Egyptian Blue
Family
Purple
Lightness
39.2%
Chroma
0.221
Hue angle
283.7°
Temperature
Cool
Contrast on white
10.71:1 · AAA
Contrast on black
1.73:1 · Fail
Web-safe
#3300CC
CSS oklch()
39% 0.22 284

#430EB4 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #430EB4

Not just a swatch — here's how #430EB4 works with other colors. Named schemes with #430EB4 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Egyptian Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Egyptian Blue.

Berry & Cream Lead · 5 colors

Egyptian Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.

Coastal Morning Lead · 5 colors

Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Egyptian Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #430EB4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 20/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 66/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 15/100
Very low
Clean and current — no dusty, aged cast.
Luxury 58/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 85/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 55/100
Moderate
Workable accent with care around contrast.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 68/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #430EB4

For UI
For branding
For interior
For fashion
People also use #430EB4 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.7:1. Use
Subtle surface Use #D8CCF3 for cards and hover fills. Tint 80
Avoid beside #7A0EB4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #430EB4 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #430EB4;
  --color-base-rgb: 67 14 180;
  --color-base-oklch: oklch(39.2% 0.221 283.7);
  --color-50: #F5F0FE;
  --color-100: #E4D8FD;
  --color-200: #C9B3F9;
  --color-300: #A380EF;
  --color-400: #7F52E0;
  --color-500: #5F2FC6;
  --color-600: #4D2B96;
  --color-700: #3B256A;
  --color-800: #291C45;
  --color-900: #1A132A;
  --color-on-base: #FFFFFF;
}