Nearest named color: Indigo
#431EA2
#431EA2
Nearest named
Indigo
Family
Purple
Lightness
38.4%
Chroma
0.192
Hue angle
285.9°
Temperature
Cool
Contrast on white
10.79:1 · AAA
Contrast on black
1.72:1 · Fail
Web-safe
#333399
CSS oklch()
38% 0.19 286

#431EA2 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #431EA2

Not just a swatch — here's how #431EA2 works with other colors. Named schemes with #431EA2 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Indigo is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Indigo.

Berry & Cream Lead · 5 colors

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Coastal Morning Lead · 5 colors

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Indigo glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #431EA2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 22/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 66/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 23/100
Low
Clean and current — no dusty, aged cast.
Luxury 61/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 74/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 62/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 73/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #431EA2

For UI
For branding
For interior
For fashion
People also use #431EA2 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.8:1. Use
Subtle surface Use #D9D0EF for cards and hover fills. Tint 80
Avoid beside #711EA4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #431EA2 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #431EA2;
  --color-base-rgb: 67 30 162;
  --color-base-oklch: oklch(38.4% 0.192 285.9);
  --color-50: #F5F2FD;
  --color-100: #E4DCF9;
  --color-200: #CABAF2;
  --color-300: #A48BE4;
  --color-400: #8060D2;
  --color-500: #603EB7;
  --color-600: #4E368C;
  --color-700: #3B2C63;
  --color-800: #292041;
  --color-900: #1B1528;
  --color-on-base: #FFFFFF;
}