Nearest named color: Charcoal
#43365D
#43365D
Nearest named
Charcoal
Family
Purple
Lightness
36.5%
Chroma
0.067
Hue angle
298.4°
Temperature
Cool
Contrast on white
10.91:1 · AAA
Contrast on black
1.70:1 · Fail
Web-safe
#333366
CSS oklch()
36% 0.07 298

#43365D is a deep, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #43365D

Not just a swatch — here's how #43365D works with other colors. Named schemes with #43365D in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Charcoal opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Charcoal keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Charcoal carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.

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Color Lab

How #43365D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 35/100
Low
Middle-weight — neither delicate nor heavy.
Depth 62/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 66/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 26/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 41/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #43365D

For UI
For branding
For interior
For fashion
People also use #43365D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.9:1. Use
Subtle surface Use #D8D4E2 for cards and hover fills. Tint 80
Avoid beside #51365E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #43365D at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #43365D;
  --color-base-rgb: 67 54 93;
  --color-base-oklch: oklch(36.5% 0.067 298.4);
  --color-50: #F7F5FA;
  --color-100: #E9E5F0;
  --color-200: #D3CBE1;
  --color-300: #B2A6C9;
  --color-400: #9283AF;
  --color-500: #726392;
  --color-600: #5B5072;
  --color-700: #443D52;
  --color-800: #2E2A37;
  --color-900: #1D1B22;
  --color-on-base: #FFFFFF;
}