#433663 is a deep, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #433663 works with other colors. Named schemes with #433663 in its natural role, and a note on why the supporting colors balance it.
Charcoal opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Charcoal keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
How #433663 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #433663 at work across the surfaces designers actually ship.
:root {
--color-base: #433663;
--color-base-rgb: 67 54 99;
--color-base-oklch: oklch(36.8% 0.077 295.7);
--color-50: #F6F5FA;
--color-100: #E8E4F1;
--color-200: #D1CAE2;
--color-300: #AFA5CA;
--color-400: #8F81B1;
--color-500: #6F6194;
--color-600: #594F73;
--color-700: #423C53;
--color-800: #2D2937;
--color-900: #1D1B23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F6F5FA',
100: '#E8E4F1',
200: '#D1CAE2',
300: '#AFA5CA',
400: '#8F81B1',
500: '#6F6194',
600: '#594F73',
700: '#423C53',
800: '#2D2937',
900: '#1D1B23',
},
}
$base: #433663; $base-ink: #FFFFFF; $base-50: #F6F5FA; $base-100: #E8E4F1; $base-200: #D1CAE2; $base-300: #AFA5CA; $base-400: #8F81B1; $base-500: #6F6194; $base-600: #594F73; $base-700: #423C53; $base-800: #2D2937; $base-900: #1D1B23; $base-hover: #362B4F; $base-subtle: #C4BED5;
{
"color": {
"base": {
"value": "#433663",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5FA",
"type": "color"
},
"100": {
"value": "#E8E4F1",
"type": "color"
},
"200": {
"value": "#D1CAE2",
"type": "color"
},
"300": {
"value": "#AFA5CA",
"type": "color"
},
"400": {
"value": "#8F81B1",
"type": "color"
},
"500": {
"value": "#6F6194",
"type": "color"
},
"600": {
"value": "#594F73",
"type": "color"
},
"700": {
"value": "#423C53",
"type": "color"
},
"800": {
"value": "#2D2937",
"type": "color"
},
"900": {
"value": "#1D1B23",
"type": "color"
}
}
}
}