#43527A is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #43527A works with other colors. Named schemes with #43527A in its natural role, and a note on why the supporting colors balance it.
Ultra Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Ultra Violet keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #43527A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #43527A at work across the surfaces designers actually ship.
:root {
--color-base: #43527A;
--color-base-rgb: 67 82 122;
--color-base-oklch: oklch(44.4% 0.069 267.9);
--color-50: #F5F6FA;
--color-100: #E4E8F1;
--color-200: #CAD1E2;
--color-300: #A5AFCA;
--color-400: #818EB1;
--color-500: #616E94;
--color-600: #4F5873;
--color-700: #3C4253;
--color-800: #292D37;
--color-900: #1B1D23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F5F6FA',
100: '#E4E8F1',
200: '#CAD1E2',
300: '#A5AFCA',
400: '#818EB1',
500: '#616E94',
600: '#4F5873',
700: '#3C4253',
800: '#292D37',
900: '#1B1D23',
},
}
$base: #43527A; $base-ink: #FFFFFF; $base-50: #F5F6FA; $base-100: #E4E8F1; $base-200: #CAD1E2; $base-300: #A5AFCA; $base-400: #818EB1; $base-500: #616E94; $base-600: #4F5873; $base-700: #3C4253; $base-800: #292D37; $base-900: #1B1D23; $base-hover: #364161; $base-subtle: #C4CAD9;
{
"color": {
"base": {
"value": "#43527A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F6FA",
"type": "color"
},
"100": {
"value": "#E4E8F1",
"type": "color"
},
"200": {
"value": "#CAD1E2",
"type": "color"
},
"300": {
"value": "#A5AFCA",
"type": "color"
},
"400": {
"value": "#818EB1",
"type": "color"
},
"500": {
"value": "#616E94",
"type": "color"
},
"600": {
"value": "#4F5873",
"type": "color"
},
"700": {
"value": "#3C4253",
"type": "color"
},
"800": {
"value": "#292D37",
"type": "color"
},
"900": {
"value": "#1B1D23",
"type": "color"
}
}
}
}