What color is #440239?

#440239 is a very dark, vivid purple. In RGB it is rgb(68, 2, 57), and in HSL hsl(310, 94%, 14%).

Is #440239 accessible as text?

On white, #440239 has a contrast ratio of 15.99:1 (passes WCAG AA for body text); on black it is 1.31:1 (fails). For text placed on #440239, use white for the best readability.

What is the closest Tailwind color to #440239?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #440239?

#440239 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #02450D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #440239 below.

Is #440239 good for buttons?

#440239 works well for buttons and highlights, but use white text on #440239 — black text only reaches 1.31:1, below the 4.5:1 needed for normal-size labels.

Is #440239 the same as CSS indigo?

No — #440239 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#440239 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #440239

Not just a swatch — here's how #440239 works with other colors. Named schemes with #440239 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #440239 Anchor #141210 Accent #D69A52 Secondary #30252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #440239 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #440239 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #20000C

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #440239 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #440239 Secondary #574151 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #440239 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 6/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 29/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 33/100

Low

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #440239

For UI

For branding

For interior

For fashion

People also use #440239 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.0:1. Use

Subtle surface Use #F1B5E7 for cards and hover fills. Tint 80

Avoid beside #450224 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #440239 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #440239;
  --color-base-rgb: 68 2 57;
  --color-base-oklch: oklch(26.6% 0.114 336.7);
  --color-50: #FEF0FC;
  --color-100: #FDD8F7;
  --color-200: #FCB1EF;
  --color-300: #F47BE0;
  --color-400: #E74BCD;
  --color-500: #CD28B2;
  --color-600: #9B2688;
  --color-700: #6D2161;
  --color-800: #471A40;
  --color-900: #2B1227;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FC',
    100: '#FDD8F7',
    200: '#FCB1EF',
    300: '#F47BE0',
    400: '#E74BCD',
    500: '#CD28B2',
    600: '#9B2688',
    700: '#6D2161',
    800: '#471A40',
    900: '#2B1227',
  },
}

$base: #440239;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F7;
$base-200: #FCB1EF;
$base-300: #F47BE0;
$base-400: #E74BCD;
$base-500: #CD28B2;
$base-600: #9B2688;
$base-700: #6D2161;
$base-800: #471A40;
$base-900: #2B1227;
$base-hover: #37022E;
$base-subtle: #EC8EDD;

{
    "color": {
        "base": {
            "value": "#440239",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F7",
                "type": "color"
            },
            "200": {
                "value": "#FCB1EF",
                "type": "color"
            },
            "300": {
                "value": "#F47BE0",
                "type": "color"
            },
            "400": {
                "value": "#E74BCD",
                "type": "color"
            },
            "500": {
                "value": "#CD28B2",
                "type": "color"
            },
            "600": {
                "value": "#9B2688",
                "type": "color"
            },
            "700": {
                "value": "#6D2161",
                "type": "color"
            },
            "800": {
                "value": "#471A40",
                "type": "color"
            },
            "900": {
                "value": "#2B1227",
                "type": "color"
            }
        }
    }
}