#440433 is a deep, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #440433 works with other colors. Named schemes with #440433 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #440433 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #440433 at work across the surfaces designers actually ship.
:root {
--color-base: #440433;
--color-base-rgb: 68 4 51;
--color-base-oklch: oklch(26.4% 0.107 342.0);
--color-50: #FEF0FB;
--color-100: #FDD8F3;
--color-200: #FAB2E7;
--color-300: #F17ED2;
--color-400: #E34FBB;
--color-500: #C92C9F;
--color-600: #982A7B;
--color-700: #6B2358;
--color-800: #461B3A;
--color-900: #2B1324;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FEF0FB',
100: '#FDD8F3',
200: '#FAB2E7',
300: '#F17ED2',
400: '#E34FBB',
500: '#C92C9F',
600: '#982A7B',
700: '#6B2358',
800: '#461B3A',
900: '#2B1324',
},
}
$base: #440433; $base-ink: #FFFFFF; $base-50: #FEF0FB; $base-100: #FDD8F3; $base-200: #FAB2E7; $base-300: #F17ED2; $base-400: #E34FBB; $base-500: #C92C9F; $base-600: #982A7B; $base-700: #6B2358; $base-800: #461B3A; $base-900: #2B1324; $base-hover: #360328; $base-subtle: #EA91D2;
{
"color": {
"base": {
"value": "#440433",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FB",
"type": "color"
},
"100": {
"value": "#FDD8F3",
"type": "color"
},
"200": {
"value": "#FAB2E7",
"type": "color"
},
"300": {
"value": "#F17ED2",
"type": "color"
},
"400": {
"value": "#E34FBB",
"type": "color"
},
"500": {
"value": "#C92C9F",
"type": "color"
},
"600": {
"value": "#982A7B",
"type": "color"
},
"700": {
"value": "#6B2358",
"type": "color"
},
"800": {
"value": "#461B3A",
"type": "color"
},
"900": {
"value": "#2B1324",
"type": "color"
}
}
}
}