#440533 is a deep, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #440533 works with other colors. Named schemes with #440533 in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #440533 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #440533 at work across the surfaces designers actually ship.
:root {
--color-base: #440533;
--color-base-rgb: 68 5 51;
--color-base-oklch: oklch(26.5% 0.105 342.1);
--color-50: #FEF0FB;
--color-100: #FDD8F3;
--color-200: #F9B3E7;
--color-300: #EF80D1;
--color-400: #E052BA;
--color-500: #C62F9E;
--color-600: #962B7A;
--color-700: #6A2558;
--color-800: #451C3A;
--color-900: #2A1324;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FEF0FB',
100: '#FDD8F3',
200: '#F9B3E7',
300: '#EF80D1',
400: '#E052BA',
500: '#C62F9E',
600: '#962B7A',
700: '#6A2558',
800: '#451C3A',
900: '#2A1324',
},
}
$base: #440533; $base-ink: #FFFFFF; $base-50: #FEF0FB; $base-100: #FDD8F3; $base-200: #F9B3E7; $base-300: #EF80D1; $base-400: #E052BA; $base-500: #C62F9E; $base-600: #962B7A; $base-700: #6A2558; $base-800: #451C3A; $base-900: #2A1324; $base-hover: #350428; $base-subtle: #E892D1;
{
"color": {
"base": {
"value": "#440533",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FB",
"type": "color"
},
"100": {
"value": "#FDD8F3",
"type": "color"
},
"200": {
"value": "#F9B3E7",
"type": "color"
},
"300": {
"value": "#EF80D1",
"type": "color"
},
"400": {
"value": "#E052BA",
"type": "color"
},
"500": {
"value": "#C62F9E",
"type": "color"
},
"600": {
"value": "#962B7A",
"type": "color"
},
"700": {
"value": "#6A2558",
"type": "color"
},
"800": {
"value": "#451C3A",
"type": "color"
},
"900": {
"value": "#2A1324",
"type": "color"
}
}
}
}