What color is #440545?

#440545 is a very dark, vivid purple. In RGB it is rgb(68, 5, 69), and in HSL hsl(299, 86%, 15%).

Is #440545 accessible as text?

On white, #440545 has a contrast ratio of 15.52:1 (passes WCAG AA for body text); on black it is 1.35:1 (fails). For text placed on #440545, use white for the best readability.

What is the closest Tailwind color to #440545?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #440545?

#440545 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #064705. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #440545 below.

Is #440545 good for buttons?

#440545 works well for buttons and highlights, but use white text on #440545 — black text only reaches 1.35:1, below the 4.5:1 needed for normal-size labels.

Is #440545 the same as CSS indigo?

No — #440545 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#440545 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #440545

Not just a swatch — here's how #440545 works with other colors. Named schemes with #440545 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #440545 Anchor #141210 Accent #D79A53 Secondary #2E252E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #440545 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #220014

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #440545 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #440545 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #440545 Secondary #594458 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #440545 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 32/100

Low

Workable accent with care around contrast.

Surface fit 31/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #440545

For UI

For branding

For interior

For fashion

People also use #440545 with

Midnight Blue Oxblood British Racing Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.5:1. Use

Subtle surface Use #EEB9EE for cards and hover fills. Tint 80

Avoid beside #470532 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #440545 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #440545;
  --color-base-rgb: 68 5 69;
  --color-base-oklch: oklch(27.6% 0.120 327.5);
  --color-50: #FEF0FE;
  --color-100: #FDD8FD;
  --color-200: #F8B3F9;
  --color-300: #ED80EF;
  --color-400: #DE52E0;
  --color-500: #C42FC6;
  --color-600: #952B96;
  --color-700: #69256A;
  --color-800: #441C45;
  --color-900: #2A132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FE',
    100: '#FDD8FD',
    200: '#F8B3F9',
    300: '#ED80EF',
    400: '#DE52E0',
    500: '#C42FC6',
    600: '#952B96',
    700: '#69256A',
    800: '#441C45',
    900: '#2A132A',
  },
}

$base: #440545;
$base-ink: #FFFFFF;
$base-50: #FEF0FE;
$base-100: #FDD8FD;
$base-200: #F8B3F9;
$base-300: #ED80EF;
$base-400: #DE52E0;
$base-500: #C42FC6;
$base-600: #952B96;
$base-700: #69256A;
$base-800: #441C45;
$base-900: #2A132A;
$base-hover: #380439;
$base-subtle: #E793E8;

{
    "color": {
        "base": {
            "value": "#440545",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FD",
                "type": "color"
            },
            "200": {
                "value": "#F8B3F9",
                "type": "color"
            },
            "300": {
                "value": "#ED80EF",
                "type": "color"
            },
            "400": {
                "value": "#DE52E0",
                "type": "color"
            },
            "500": {
                "value": "#C42FC6",
                "type": "color"
            },
            "600": {
                "value": "#952B96",
                "type": "color"
            },
            "700": {
                "value": "#69256A",
                "type": "color"
            },
            "800": {
                "value": "#441C45",
                "type": "color"
            },
            "900": {
                "value": "#2A132A",
                "type": "color"
            }
        }
    }
}