What color is #440548?

#440548 is a very dark, vivid purple. In RGB it is rgb(68, 5, 72), and in HSL hsl(296, 87%, 15%).

Is #440548 accessible as text?

On white, #440548 has a contrast ratio of 15.43:1 (passes WCAG AA for body text); on black it is 1.36:1 (fails). For text placed on #440548, use white for the best readability.

What is the closest Tailwind color to #440548?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #440548?

#440548 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #094805. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #440548 below.

Is #440548 good for buttons?

#440548 works well for buttons and highlights, but use white text on #440548 — black text only reaches 1.36:1, below the 4.5:1 needed for normal-size labels.

Is #440548 the same as CSS indigo?

No — #440548 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#440548 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #440548

Not just a swatch — here's how #440548 works with other colors. Named schemes with #440548 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #440548 Anchor #141210 Accent #D79A53 Secondary #2E262E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #440548 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #220016

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #440548 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #440548 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #440548 Secondary #59455A Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #440548 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Low

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 33/100

Low

Workable accent with care around contrast.

Surface fit 30/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #440548

For UI

For branding

For interior

For fashion

People also use #440548 with

Midnight Blue Oxblood British Racing Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.4:1. Use

Subtle surface Use #EBB8EF for cards and hover fills. Tint 80

Avoid beside #480536 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #440548 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #440548;
  --color-base-rgb: 68 5 72;
  --color-base-oklch: oklch(27.9% 0.122 325.4);
  --color-50: #FDF0FE;
  --color-100: #FBD8FD;
  --color-200: #F5B3FA;
  --color-300: #E87FF0;
  --color-400: #D751E1;
  --color-500: #BD2EC7;
  --color-600: #902B97;
  --color-700: #66246B;
  --color-800: #431C45;
  --color-900: #29132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FDF0FE',
    100: '#FBD8FD',
    200: '#F5B3FA',
    300: '#E87FF0',
    400: '#D751E1',
    500: '#BD2EC7',
    600: '#902B97',
    700: '#66246B',
    800: '#431C45',
    900: '#29132A',
  },
}

$base: #440548;
$base-ink: #FFFFFF;
$base-50: #FDF0FE;
$base-100: #FBD8FD;
$base-200: #F5B3FA;
$base-300: #E87FF0;
$base-400: #D751E1;
$base-500: #BD2EC7;
$base-600: #902B97;
$base-700: #66246B;
$base-800: #431C45;
$base-900: #29132A;
$base-hover: #360439;
$base-subtle: #E393E9;

{
    "color": {
        "base": {
            "value": "#440548",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FBD8FD",
                "type": "color"
            },
            "200": {
                "value": "#F5B3FA",
                "type": "color"
            },
            "300": {
                "value": "#E87FF0",
                "type": "color"
            },
            "400": {
                "value": "#D751E1",
                "type": "color"
            },
            "500": {
                "value": "#BD2EC7",
                "type": "color"
            },
            "600": {
                "value": "#902B97",
                "type": "color"
            },
            "700": {
                "value": "#66246B",
                "type": "color"
            },
            "800": {
                "value": "#431C45",
                "type": "color"
            },
            "900": {
                "value": "#29132A",
                "type": "color"
            }
        }
    }
}