#44072C is a deep, warm red. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #44072C works with other colors. Named schemes with #44072C in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #44072C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #44072C at work across the surfaces designers actually ship.
:root {
--color-base: #44072C;
--color-base-rgb: 68 7 44;
--color-base-oklch: oklch(26.3% 0.098 349.1);
--color-50: #FEF1F9;
--color-100: #FCD9EE;
--color-200: #F7B5DD;
--color-300: #EC83C2;
--color-400: #DC56A6;
--color-500: #C23389;
--color-600: #932E6B;
--color-700: #68274E;
--color-800: #441D34;
--color-900: #2A1421;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FEF1F9',
100: '#FCD9EE',
200: '#F7B5DD',
300: '#EC83C2',
400: '#DC56A6',
500: '#C23389',
600: '#932E6B',
700: '#68274E',
800: '#441D34',
900: '#2A1421',
},
}
$base: #44072C; $base-ink: #FFFFFF; $base-50: #FEF1F9; $base-100: #FCD9EE; $base-200: #F7B5DD; $base-300: #EC83C2; $base-400: #DC56A6; $base-500: #C23389; $base-600: #932E6B; $base-700: #68274E; $base-800: #441D34; $base-900: #2A1421; $base-hover: #370624; $base-subtle: #E696C6;
{
"color": {
"base": {
"value": "#44072C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F9",
"type": "color"
},
"100": {
"value": "#FCD9EE",
"type": "color"
},
"200": {
"value": "#F7B5DD",
"type": "color"
},
"300": {
"value": "#EC83C2",
"type": "color"
},
"400": {
"value": "#DC56A6",
"type": "color"
},
"500": {
"value": "#C23389",
"type": "color"
},
"600": {
"value": "#932E6B",
"type": "color"
},
"700": {
"value": "#68274E",
"type": "color"
},
"800": {
"value": "#441D34",
"type": "color"
},
"900": {
"value": "#2A1421",
"type": "color"
}
}
}
}