#440751 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #440751 works with other colors. Named schemes with #440751 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #440751 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #440751 at work across the surfaces designers actually ship.
:root {
--color-base: #440751;
--color-base-rgb: 68 7 81;
--color-base-oklch: oklch(28.7% 0.128 319.4);
--color-50: #FCF0FE;
--color-100: #F6D8FD;
--color-200: #ECB4F8;
--color-300: #DA81EE;
--color-400: #C553DF;
--color-500: #A930C4;
--color-600: #822D95;
--color-700: #5D2569;
--color-800: #3D1C45;
--color-900: #26132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#FCF0FE',
100: '#F6D8FD',
200: '#ECB4F8',
300: '#DA81EE',
400: '#C553DF',
500: '#A930C4',
600: '#822D95',
700: '#5D2569',
800: '#3D1C45',
900: '#26132A',
},
}
$base: #440751; $base-ink: #FFFFFF; $base-50: #FCF0FE; $base-100: #F6D8FD; $base-200: #ECB4F8; $base-300: #DA81EE; $base-400: #C553DF; $base-500: #A930C4; $base-600: #822D95; $base-700: #5D2569; $base-800: #3D1C45; $base-900: #26132A; $base-hover: #350640; $base-subtle: #D997E8;
{
"color": {
"base": {
"value": "#440751",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF0FE",
"type": "color"
},
"100": {
"value": "#F6D8FD",
"type": "color"
},
"200": {
"value": "#ECB4F8",
"type": "color"
},
"300": {
"value": "#DA81EE",
"type": "color"
},
"400": {
"value": "#C553DF",
"type": "color"
},
"500": {
"value": "#A930C4",
"type": "color"
},
"600": {
"value": "#822D95",
"type": "color"
},
"700": {
"value": "#5D2569",
"type": "color"
},
"800": {
"value": "#3D1C45",
"type": "color"
},
"900": {
"value": "#26132A",
"type": "color"
}
}
}
}