What color is #440930?

#440930 is a very dark, vivid magenta. In RGB it is rgb(68, 9, 48), and in HSL hsl(320, 77%, 15%).

Is #440930 accessible as text?

On white, #440930 has a contrast ratio of 15.82:1 (passes WCAG AA for body text); on black it is 1.33:1 (fails). For text placed on #440930, use white for the best readability.

What is the closest Tailwind color to #440930?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #440930?

#440930 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #09441C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #440930 below.

Is #440930 good for buttons?

#440930 works well for buttons and highlights, but use white text on #440930 — black text only reaches 1.33:1, below the 4.5:1 needed for normal-size labels.

Is #440930 the same as CSS indigo?

No — #440930 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#440930 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #440930

Not just a swatch — here's how #440930 works with other colors. Named schemes with #440930 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #440930 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #440930 Anchor #141210 Accent #D59B51 Secondary #30252B Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #440930 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #1F0008

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #440930 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #440930 Secondary #58424E Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #440930 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 63/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 12/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 38/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 28/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #440930

For UI

For branding

For interior

For fashion

People also use #440930 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.8:1. Use

Subtle surface Use #ECBCDC for cards and hover fills. Tint 80

Avoid beside #44091C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #440930 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #440930;
  --color-base-rgb: 68 9 48;
  --color-base-oklch: oklch(26.7% 0.098 345.4);
  --color-50: #FEF1FA;
  --color-100: #FBDAF0;
  --color-200: #F5B7E1;
  --color-300: #E986C8;
  --color-400: #D959AE;
  --color-500: #BE3791;
  --color-600: #913171;
  --color-700: #662852;
  --color-800: #431E37;
  --color-900: #291422;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1FA',
    100: '#FBDAF0',
    200: '#F5B7E1',
    300: '#E986C8',
    400: '#D959AE',
    500: '#BE3791',
    600: '#913171',
    700: '#662852',
    800: '#431E37',
    900: '#291422',
  },
}

$base: #440930;
$base-ink: #FFFFFF;
$base-50: #FEF1FA;
$base-100: #FBDAF0;
$base-200: #F5B7E1;
$base-300: #E986C8;
$base-400: #D959AE;
$base-500: #BE3791;
$base-600: #913171;
$base-700: #662852;
$base-800: #431E37;
$base-900: #291422;
$base-hover: #360726;
$base-subtle: #E498CB;

{
    "color": {
        "base": {
            "value": "#440930",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FA",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF0",
                "type": "color"
            },
            "200": {
                "value": "#F5B7E1",
                "type": "color"
            },
            "300": {
                "value": "#E986C8",
                "type": "color"
            },
            "400": {
                "value": "#D959AE",
                "type": "color"
            },
            "500": {
                "value": "#BE3791",
                "type": "color"
            },
            "600": {
                "value": "#913171",
                "type": "color"
            },
            "700": {
                "value": "#662852",
                "type": "color"
            },
            "800": {
                "value": "#431E37",
                "type": "color"
            },
            "900": {
                "value": "#291422",
                "type": "color"
            }
        }
    }
}