What color is #44093A?

#44093A is a very dark, vivid purple. In RGB it is rgb(68, 9, 58), and in HSL hsl(310, 77%, 15%).

Is #44093A accessible as text?

On white, #44093A has a contrast ratio of 15.60:1 (passes WCAG AA for body text); on black it is 1.35:1 (fails). For text placed on #44093A, use white for the best readability.

What is the closest Tailwind color to #44093A?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #44093A?

#44093A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #094413. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #44093A below.

Is #44093A good for buttons?

#44093A works well for buttons and highlights, but use white text on #44093A — black text only reaches 1.35:1, below the 4.5:1 needed for normal-size labels.

Is #44093A the same as CSS indigo?

No — #44093A is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#44093A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #44093A

Not just a swatch — here's how #44093A works with other colors. Named schemes with #44093A in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #44093A Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #44093A Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #44093A Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #20000E

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #44093A Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #44093A Secondary #584453 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #44093A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 6/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 30/100

Low

Workable accent with care around contrast.

Surface fit 35/100

Low

Usable as a tinted surface in measured doses.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #44093A

For UI

For branding

For interior

For fashion

People also use #44093A with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.6:1. Use

Subtle surface Use #ECBCE4 for cards and hover fills. Tint 80

Avoid beside #440926 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #44093A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #44093A;
  --color-base-rgb: 68 9 58;
  --color-base-oklch: oklch(27.3% 0.106 336.1);
  --color-50: #FEF1FC;
  --color-100: #FBDAF6;
  --color-200: #F5B7EB;
  --color-300: #E986D9;
  --color-400: #D959C3;
  --color-500: #BE37A8;
  --color-600: #913181;
  --color-700: #66285C;
  --color-800: #431E3D;
  --color-900: #291426;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1FC',
    100: '#FBDAF6',
    200: '#F5B7EB',
    300: '#E986D9',
    400: '#D959C3',
    500: '#BE37A8',
    600: '#913181',
    700: '#66285C',
    800: '#431E3D',
    900: '#291426',
  },
}

$base: #44093A;
$base-ink: #FFFFFF;
$base-50: #FEF1FC;
$base-100: #FBDAF6;
$base-200: #F5B7EB;
$base-300: #E986D9;
$base-400: #D959C3;
$base-500: #BE37A8;
$base-600: #913181;
$base-700: #66285C;
$base-800: #431E3D;
$base-900: #291426;
$base-hover: #36072E;
$base-subtle: #E498D7;

{
    "color": {
        "base": {
            "value": "#44093A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FC",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF6",
                "type": "color"
            },
            "200": {
                "value": "#F5B7EB",
                "type": "color"
            },
            "300": {
                "value": "#E986D9",
                "type": "color"
            },
            "400": {
                "value": "#D959C3",
                "type": "color"
            },
            "500": {
                "value": "#BE37A8",
                "type": "color"
            },
            "600": {
                "value": "#913181",
                "type": "color"
            },
            "700": {
                "value": "#66285C",
                "type": "color"
            },
            "800": {
                "value": "#431E3D",
                "type": "color"
            },
            "900": {
                "value": "#291426",
                "type": "color"
            }
        }
    }
}