#440B59 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #440B59 works with other colors. Named schemes with #440B59 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #440B59 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #440B59 at work across the surfaces designers actually ship.
:root {
--color-base: #440B59;
--color-base-rgb: 68 11 89;
--color-base-oklch: oklch(29.7% 0.131 314.4);
--color-50: #FAF1FE;
--color-100: #F2DAFB;
--color-200: #E5B6F6;
--color-300: #CF85EA;
--color-400: #B758DA;
--color-500: #9A36BF;
--color-600: #783091;
--color-700: #562867;
--color-800: #391E43;
--color-900: #241429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#FAF1FE',
100: '#F2DAFB',
200: '#E5B6F6',
300: '#CF85EA',
400: '#B758DA',
500: '#9A36BF',
600: '#783091',
700: '#562867',
800: '#391E43',
900: '#241429',
},
}
$base: #440B59; $base-ink: #FFFFFF; $base-50: #FAF1FE; $base-100: #F2DAFB; $base-200: #E5B6F6; $base-300: #CF85EA; $base-400: #B758DA; $base-500: #9A36BF; $base-600: #783091; $base-700: #562867; $base-800: #391E43; $base-900: #241429; $base-hover: #380949; $base-subtle: #D39EE6;
{
"color": {
"base": {
"value": "#440B59",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF1FE",
"type": "color"
},
"100": {
"value": "#F2DAFB",
"type": "color"
},
"200": {
"value": "#E5B6F6",
"type": "color"
},
"300": {
"value": "#CF85EA",
"type": "color"
},
"400": {
"value": "#B758DA",
"type": "color"
},
"500": {
"value": "#9A36BF",
"type": "color"
},
"600": {
"value": "#783091",
"type": "color"
},
"700": {
"value": "#562867",
"type": "color"
},
"800": {
"value": "#391E43",
"type": "color"
},
"900": {
"value": "#241429",
"type": "color"
}
}
}
}