#440B60 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #440B60 works with other colors. Named schemes with #440B60 in its natural role, and a note on why the supporting colors balance it.
Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.
Russian Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.
How #440B60 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #440B60 at work across the surfaces designers actually ship.
:root {
--color-base: #440B60;
--color-base-rgb: 68 11 96;
--color-base-oklch: oklch(30.3% 0.138 310.7);
--color-50: #FAF1FE;
--color-100: #F0DAFC;
--color-200: #E1B6F6;
--color-300: #C985EB;
--color-400: #AF58DA;
--color-500: #9235C0;
--color-600: #713092;
--color-700: #522867;
--color-800: #371D43;
--color-900: #221429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
russian-violet: {
50: '#FAF1FE',
100: '#F0DAFC',
200: '#E1B6F6',
300: '#C985EB',
400: '#AF58DA',
500: '#9235C0',
600: '#713092',
700: '#522867',
800: '#371D43',
900: '#221429',
},
}
$base: #440B60; $base-ink: #FFFFFF; $base-50: #FAF1FE; $base-100: #F0DAFC; $base-200: #E1B6F6; $base-300: #C985EB; $base-400: #AF58DA; $base-500: #9235C0; $base-600: #713092; $base-700: #522867; $base-800: #371D43; $base-900: #221429; $base-hover: #36094D; $base-subtle: #CF9EE7;
{
"color": {
"base": {
"value": "#440B60",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF1FE",
"type": "color"
},
"100": {
"value": "#F0DAFC",
"type": "color"
},
"200": {
"value": "#E1B6F6",
"type": "color"
},
"300": {
"value": "#C985EB",
"type": "color"
},
"400": {
"value": "#AF58DA",
"type": "color"
},
"500": {
"value": "#9235C0",
"type": "color"
},
"600": {
"value": "#713092",
"type": "color"
},
"700": {
"value": "#522867",
"type": "color"
},
"800": {
"value": "#371D43",
"type": "color"
},
"900": {
"value": "#221429",
"type": "color"
}
}
}
}