What color is #440D01?

#440D01 is a very dark, vivid red. In RGB it is rgb(68, 13, 1), and in HSL hsl(11, 97%, 14%).

Is #440D01 accessible as text?

On white, #440D01 has a contrast ratio of 16.11:1 (passes WCAG AA for body text); on black it is 1.30:1 (fails). For text placed on #440D01, use white for the best readability.

What is the closest Tailwind color to #440D01?

The nearest Tailwind CSS token is orange-950 (#441306).

What colors go well with #440D01?

#440D01 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #013A46. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #440D01 below.

Is #440D01 good for buttons?

#440D01 works well for buttons and highlights, but use white text on #440D01 — black text only reaches 1.30:1, below the 4.5:1 needed for normal-size labels.

Is #440D01 the same as CSS maroon?

No — #440D01 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#440D01 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #440D01

Not just a swatch — here's how #440D01 works with other colors. Named schemes with #440D01 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #440D01 Secondary #B66423 Accent #777743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #440D01 Secondary #7B4926 Surface #EAD9C0 Accent #42503A Anchor #5A222D

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #440D01 Surface #E3CEA8 Secondary #B17957 Accent #97976D Anchor #3E2C20

Oxblood holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Japanese Sand Base · 5 colors

Base #440D01 Surface #F0E9DC Highlight #F7F1E7 Secondary #BBAE9F Ink #2B2723

Oxblood sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #440D01 Secondary #56413C Support #9B9186 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #440D01 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 55/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 25/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 42/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #440D01

For UI

For branding

For interior

For fashion

People also use #440D01 with

Tyrian Purple Espresso Gunmetal Gray Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.1:1. Use

Subtle surface Use #F2C0B5 for cards and hover fills. Tint 80

Avoid beside #462501 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #440D01 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #440D01;
  --color-base-rgb: 68 13 1;
  --color-base-oklch: oklch(25.7% 0.087 35.6);
  --color-50: #FEF3F0;
  --color-100: #FDDFD8;
  --color-200: #FCBEB1;
  --color-300: #F69079;
  --color-400: #E96649;
  --color-500: #D04425;
  --color-600: #9D3B25;
  --color-700: #6F2F20;
  --color-800: #482219;
  --color-900: #2C1611;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF3F0',
    100: '#FDDFD8',
    200: '#FCBEB1',
    300: '#F69079',
    400: '#E96649',
    500: '#D04425',
    600: '#9D3B25',
    700: '#6F2F20',
    800: '#482219',
    900: '#2C1611',
  },
}

$base: #440D01;
$base-ink: #FFFFFF;
$base-50: #FEF3F0;
$base-100: #FDDFD8;
$base-200: #FCBEB1;
$base-300: #F69079;
$base-400: #E96649;
$base-500: #D04425;
$base-600: #9D3B25;
$base-700: #6F2F20;
$base-800: #482219;
$base-900: #2C1611;
$base-hover: #380B01;
$base-subtle: #EE9E8D;

{
    "color": {
        "base": {
            "value": "#440D01",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF3F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDFD8",
                "type": "color"
            },
            "200": {
                "value": "#FCBEB1",
                "type": "color"
            },
            "300": {
                "value": "#F69079",
                "type": "color"
            },
            "400": {
                "value": "#E96649",
                "type": "color"
            },
            "500": {
                "value": "#D04425",
                "type": "color"
            },
            "600": {
                "value": "#9D3B25",
                "type": "color"
            },
            "700": {
                "value": "#6F2F20",
                "type": "color"
            },
            "800": {
                "value": "#482219",
                "type": "color"
            },
            "900": {
                "value": "#2C1611",
                "type": "color"
            }
        }
    }
}