#440D2E is a deep, warm red. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #440D2E works with other colors. Named schemes with #440D2E in its natural role, and a note on why the supporting colors balance it.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Deep Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Deep Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #440D2E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #440D2E at work across the surfaces designers actually ship.
:root {
--color-base: #440D2E;
--color-base-rgb: 68 13 46;
--color-base-oklch: oklch(27.0% 0.092 348.2);
--color-50: #FDF2F8;
--color-100: #F9DCEE;
--color-200: #F2BBDC;
--color-300: #E38CC0;
--color-400: #D161A4;
--color-500: #B63F86;
--color-600: #8B3769;
--color-700: #632C4D;
--color-800: #412034;
--color-900: #281520;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FDF2F8',
100: '#F9DCEE',
200: '#F2BBDC',
300: '#E38CC0',
400: '#D161A4',
500: '#B63F86',
600: '#8B3769',
700: '#632C4D',
800: '#412034',
900: '#281520',
},
}
$base: #440D2E; $base-ink: #FFFFFF; $base-50: #FDF2F8; $base-100: #F9DCEE; $base-200: #F2BBDC; $base-300: #E38CC0; $base-400: #D161A4; $base-500: #B63F86; $base-600: #8B3769; $base-700: #632C4D; $base-800: #412034; $base-900: #281520; $base-hover: #370A25; $base-subtle: #E09EC5;
{
"color": {
"base": {
"value": "#440D2E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F8",
"type": "color"
},
"100": {
"value": "#F9DCEE",
"type": "color"
},
"200": {
"value": "#F2BBDC",
"type": "color"
},
"300": {
"value": "#E38CC0",
"type": "color"
},
"400": {
"value": "#D161A4",
"type": "color"
},
"500": {
"value": "#B63F86",
"type": "color"
},
"600": {
"value": "#8B3769",
"type": "color"
},
"700": {
"value": "#632C4D",
"type": "color"
},
"800": {
"value": "#412034",
"type": "color"
},
"900": {
"value": "#281520",
"type": "color"
}
}
}
}