#440EC3 is a deep, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #440EC3 works with other colors. Named schemes with #440EC3 in its natural role, and a note on why the supporting colors balance it.
Egyptian Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Egyptian Blue.
Egyptian Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Egyptian Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Egyptian Blue carrying the quiet middle.
Egyptian Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Egyptian Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #440EC3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #440EC3 at work across the surfaces designers actually ship.
:root {
--color-base: #440EC3;
--color-base-rgb: 68 14 195;
--color-base-oklch: oklch(41.0% 0.237 281.6);
--color-50: #F5F0FE;
--color-100: #E3D8FD;
--color-200: #C8B3FA;
--color-300: #A17FF0;
--color-400: #7C51E1;
--color-500: #5C2EC7;
--color-600: #4B2B97;
--color-700: #39246B;
--color-800: #281C45;
--color-900: #1A132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
egyptian-blue: {
50: '#F5F0FE',
100: '#E3D8FD',
200: '#C8B3FA',
300: '#A17FF0',
400: '#7C51E1',
500: '#5C2EC7',
600: '#4B2B97',
700: '#39246B',
800: '#281C45',
900: '#1A132A',
},
}
$base: #440EC3; $base-ink: #FFFFFF; $base-50: #F5F0FE; $base-100: #E3D8FD; $base-200: #C8B3FA; $base-300: #A17FF0; $base-400: #7C51E1; $base-500: #5C2EC7; $base-600: #4B2B97; $base-700: #39246B; $base-800: #281C45; $base-900: #1A132A; $base-hover: #370B9C; $base-subtle: #C6B4F0;
{
"color": {
"base": {
"value": "#440EC3",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F0FE",
"type": "color"
},
"100": {
"value": "#E3D8FD",
"type": "color"
},
"200": {
"value": "#C8B3FA",
"type": "color"
},
"300": {
"value": "#A17FF0",
"type": "color"
},
"400": {
"value": "#7C51E1",
"type": "color"
},
"500": {
"value": "#5C2EC7",
"type": "color"
},
"600": {
"value": "#4B2B97",
"type": "color"
},
"700": {
"value": "#39246B",
"type": "color"
},
"800": {
"value": "#281C45",
"type": "color"
},
"900": {
"value": "#1A132A",
"type": "color"
}
}
}
}