#44166A is a deep, cool magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #44166A works with other colors. Named schemes with #44166A in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #44166A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #44166A at work across the surfaces designers actually ship.
:root {
--color-base: #44166A;
--color-base-rgb: 68 22 106;
--color-base-oklch: oklch(32.2% 0.137 304.5);
--color-50: #F8F2FD;
--color-100: #ECDCF9;
--color-200: #D9BBF1;
--color-300: #BC8DE2;
--color-400: #9E62D0;
--color-500: #8040B5;
--color-600: #65388A;
--color-700: #4A2D62;
--color-800: #322140;
--color-900: #1F1628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F8F2FD',
100: '#ECDCF9',
200: '#D9BBF1',
300: '#BC8DE2',
400: '#9E62D0',
500: '#8040B5',
600: '#65388A',
700: '#4A2D62',
800: '#322140',
900: '#1F1628',
},
}
$base: #44166A; $base-ink: #FFFFFF; $base-50: #F8F2FD; $base-100: #ECDCF9; $base-200: #D9BBF1; $base-300: #BC8DE2; $base-400: #9E62D0; $base-500: #8040B5; $base-600: #65388A; $base-700: #4A2D62; $base-800: #322140; $base-900: #1F1628; $base-hover: #361155; $base-subtle: #C9A9E2;
{
"color": {
"base": {
"value": "#44166A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FD",
"type": "color"
},
"100": {
"value": "#ECDCF9",
"type": "color"
},
"200": {
"value": "#D9BBF1",
"type": "color"
},
"300": {
"value": "#BC8DE2",
"type": "color"
},
"400": {
"value": "#9E62D0",
"type": "color"
},
"500": {
"value": "#8040B5",
"type": "color"
},
"600": {
"value": "#65388A",
"type": "color"
},
"700": {
"value": "#4A2D62",
"type": "color"
},
"800": {
"value": "#322140",
"type": "color"
},
"900": {
"value": "#1F1628",
"type": "color"
}
}
}
}