#441B79 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #441B79 works with other colors. Named schemes with #441B79 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #441B79 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #441B79 at work across the surfaces designers actually ship.
:root {
--color-base: #441B79;
--color-base-rgb: 68 27 121;
--color-base-oklch: oklch(34.2% 0.148 297.8);
--color-50: #F7F2FD;
--color-100: #E9DDF8;
--color-200: #D3BCF0;
--color-300: #B28EE1;
--color-400: #9264CE;
--color-500: #7342B3;
--color-600: #5C3989;
--color-700: #442E61;
--color-800: #2E2140;
--color-900: #1D1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F7F2FD',
100: '#E9DDF8',
200: '#D3BCF0',
300: '#B28EE1',
400: '#9264CE',
500: '#7342B3',
600: '#5C3989',
700: '#442E61',
800: '#2E2140',
900: '#1D1627',
},
}
$base: #441B79; $base-ink: #FFFFFF; $base-50: #F7F2FD; $base-100: #E9DDF8; $base-200: #D3BCF0; $base-300: #B28EE1; $base-400: #9264CE; $base-500: #7342B3; $base-600: #5C3989; $base-700: #442E61; $base-800: #2E2140; $base-900: #1D1627; $base-hover: #361561; $base-subtle: #C5AEE3;
{
"color": {
"base": {
"value": "#441B79",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FD",
"type": "color"
},
"100": {
"value": "#E9DDF8",
"type": "color"
},
"200": {
"value": "#D3BCF0",
"type": "color"
},
"300": {
"value": "#B28EE1",
"type": "color"
},
"400": {
"value": "#9264CE",
"type": "color"
},
"500": {
"value": "#7342B3",
"type": "color"
},
"600": {
"value": "#5C3989",
"type": "color"
},
"700": {
"value": "#442E61",
"type": "color"
},
"800": {
"value": "#2E2140",
"type": "color"
},
"900": {
"value": "#1D1627",
"type": "color"
}
}
}
}