#44237D is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #44237D works with other colors. Named schemes with #44237D in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #44237D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #44237D at work across the surfaces designers actually ship.
:root {
--color-base: #44237D;
--color-base-rgb: 68 35 125;
--color-base-oklch: oklch(35.6% 0.143 294.8);
--color-50: #F6F3FC;
--color-100: #E7DFF7;
--color-200: #D0BFED;
--color-300: #AE93DC;
--color-400: #8D6BC7;
--color-500: #6D49AC;
--color-600: #583E84;
--color-700: #41315E;
--color-800: #2D233E;
--color-900: #1D1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F6F3FC',
100: '#E7DFF7',
200: '#D0BFED',
300: '#AE93DC',
400: '#8D6BC7',
500: '#6D49AC',
600: '#583E84',
700: '#41315E',
800: '#2D233E',
900: '#1D1726',
},
}
$base: #44237D; $base-ink: #FFFFFF; $base-50: #F6F3FC; $base-100: #E7DFF7; $base-200: #D0BFED; $base-300: #AE93DC; $base-400: #8D6BC7; $base-500: #6D49AC; $base-600: #583E84; $base-700: #41315E; $base-800: #2D233E; $base-900: #1D1726; $base-hover: #361C63; $base-subtle: #C4B4E1;
{
"color": {
"base": {
"value": "#44237D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F3FC",
"type": "color"
},
"100": {
"value": "#E7DFF7",
"type": "color"
},
"200": {
"value": "#D0BFED",
"type": "color"
},
"300": {
"value": "#AE93DC",
"type": "color"
},
"400": {
"value": "#8D6BC7",
"type": "color"
},
"500": {
"value": "#6D49AC",
"type": "color"
},
"600": {
"value": "#583E84",
"type": "color"
},
"700": {
"value": "#41315E",
"type": "color"
},
"800": {
"value": "#2D233E",
"type": "color"
},
"900": {
"value": "#1D1726",
"type": "color"
}
}
}
}