#443370 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #443370 works with other colors. Named schemes with #443370 in its natural role, and a note on why the supporting colors balance it.
Dark Slate Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Dark Slate Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Dark Slate Blue.
Dark Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Dark Slate Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Dark Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Slate Blue carrying the quiet middle.
How #443370 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #443370 at work across the surfaces designers actually ship.
:root {
--color-base: #443370;
--color-base-rgb: 68 51 112;
--color-base-oklch: oklch(37.2% 0.101 293.7);
--color-50: #F6F4FA;
--color-100: #E7E3F3;
--color-200: #D0C7E5;
--color-300: #ADA0CF;
--color-400: #8C7AB8;
--color-500: #6C5A9B;
--color-600: #574A78;
--color-700: #413856;
--color-800: #2D2839;
--color-900: #1C1A24;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
dark-slate-blue: {
50: '#F6F4FA',
100: '#E7E3F3',
200: '#D0C7E5',
300: '#ADA0CF',
400: '#8C7AB8',
500: '#6C5A9B',
600: '#574A78',
700: '#413856',
800: '#2D2839',
900: '#1C1A24',
},
}
$base: #443370; $base-ink: #FFFFFF; $base-50: #F6F4FA; $base-100: #E7E3F3; $base-200: #D0C7E5; $base-300: #ADA0CF; $base-400: #8C7AB8; $base-500: #6C5A9B; $base-600: #574A78; $base-700: #413856; $base-800: #2D2839; $base-900: #1C1A24; $base-hover: #372959; $base-subtle: #C5BCDA;
{
"color": {
"base": {
"value": "#443370",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F4FA",
"type": "color"
},
"100": {
"value": "#E7E3F3",
"type": "color"
},
"200": {
"value": "#D0C7E5",
"type": "color"
},
"300": {
"value": "#ADA0CF",
"type": "color"
},
"400": {
"value": "#8C7AB8",
"type": "color"
},
"500": {
"value": "#6C5A9B",
"type": "color"
},
"600": {
"value": "#574A78",
"type": "color"
},
"700": {
"value": "#413856",
"type": "color"
},
"800": {
"value": "#2D2839",
"type": "color"
},
"900": {
"value": "#1C1A24",
"type": "color"
}
}
}
}