Nearest named color: Han Purple
#4433DB
#4433DB
Nearest named
Han Purple
Family
Blue
Lightness
46.8%
Chroma
0.239
Hue angle
276.4°
Temperature
Cool
Contrast on white
7.66:1 · AAA
Contrast on black
2.43:1 · Fail
Web-safe
#3333CC
CSS oklch()
47% 0.24 276

#4433DB is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #4433DB

Not just a swatch — here's how #4433DB works with other colors. Named schemes with #4433DB in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Han Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Han Purple.

Berry & Cream Lead · 5 colors

Han Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Han Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Han Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Han Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Han Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #4433DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 16/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 26/100
Low
Firm and assertive — carries weight and contrast.
Depth 59/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 11/100
Very low
Clean and current — no dusty, aged cast.
Luxury 51/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 92/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 63/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 10/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 62/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #4433DB

For UI
For branding
For interior
For fashion
People also use #4433DB with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.7:1. Use
Subtle surface Use #DDDBF3 for cards and hover fills. Tint 80
Avoid beside #7C33DB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4433DB at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #4433DB;
  --color-base-rgb: 68 51 219;
  --color-base-oklch: oklch(46.8% 0.239 276.4);
  --color-50: #F3F1FD;
  --color-100: #DFDBFA;
  --color-200: #BFBAF3;
  --color-300: #938AE5;
  --color-400: #6B5FD3;
  --color-500: #493DB8;
  --color-600: #3E358C;
  --color-700: #312B64;
  --color-800: #232041;
  --color-900: #171528;
  --color-on-base: #FFFFFF;
}