#443A4E is a muted, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #443A4E works with other colors. Named schemes with #443A4E in its natural role, and a note on why the supporting colors balance it.
Charcoal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Charcoal sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Charcoal carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Charcoal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Charcoal carrying the quiet middle.
Charcoal sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #443A4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #443A4E at work across the surfaces designers actually ship.
:root {
--color-base: #443A4E;
--color-base-rgb: 68 58 78;
--color-base-oklch: oklch(36.7% 0.036 307.4);
--color-50: #F7F6F9;
--color-100: #EBE7EE;
--color-200: #D6D0DC;
--color-300: #B8AEC1;
--color-400: #998DA5;
--color-500: #7A6D88;
--color-600: #61586A;
--color-700: #47414D;
--color-800: #302D34;
--color-900: #1F1D21;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
charcoal: {
50: '#F7F6F9',
100: '#EBE7EE',
200: '#D6D0DC',
300: '#B8AEC1',
400: '#998DA5',
500: '#7A6D88',
600: '#61586A',
700: '#47414D',
800: '#302D34',
900: '#1F1D21',
},
}
$base: #443A4E; $base-ink: #FFFFFF; $base-50: #F7F6F9; $base-100: #EBE7EE; $base-200: #D6D0DC; $base-300: #B8AEC1; $base-400: #998DA5; $base-500: #7A6D88; $base-600: #61586A; $base-700: #47414D; $base-800: #302D34; $base-900: #1F1D21; $base-hover: #372F3F; $base-subtle: #C7C1CE;
{
"color": {
"base": {
"value": "#443A4E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F9",
"type": "color"
},
"100": {
"value": "#EBE7EE",
"type": "color"
},
"200": {
"value": "#D6D0DC",
"type": "color"
},
"300": {
"value": "#B8AEC1",
"type": "color"
},
"400": {
"value": "#998DA5",
"type": "color"
},
"500": {
"value": "#7A6D88",
"type": "color"
},
"600": {
"value": "#61586A",
"type": "color"
},
"700": {
"value": "#47414D",
"type": "color"
},
"800": {
"value": "#302D34",
"type": "color"
},
"900": {
"value": "#1F1D21",
"type": "color"
}
}
}
}