#443BBF is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #443BBF works with other colors. Named schemes with #443BBF in its natural role, and a note on why the supporting colors balance it.
Cerulean is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cerulean.
Cerulean sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cerulean is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerulean carrying the quiet middle.
Cerulean opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cerulean glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #443BBF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #443BBF at work across the surfaces designers actually ship.
:root {
--color-base: #443BBF;
--color-base-rgb: 68 59 191;
--color-base-oklch: oklch(45.1% 0.198 278.0);
--color-50: #F3F3FC;
--color-100: #E1DFF6;
--color-200: #C4C1EC;
--color-300: #9A95DA;
--color-400: #736DC5;
--color-500: #524CA9;
--color-600: #444082;
--color-700: #35325D;
--color-800: #25243D;
--color-900: #181726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cerulean: {
50: '#F3F3FC',
100: '#E1DFF6',
200: '#C4C1EC',
300: '#9A95DA',
400: '#736DC5',
500: '#524CA9',
600: '#444082',
700: '#35325D',
800: '#25243D',
900: '#181726',
},
}
$base: #443BBF; $base-ink: #FFFFFF; $base-50: #F3F3FC; $base-100: #E1DFF6; $base-200: #C4C1EC; $base-300: #9A95DA; $base-400: #736DC5; $base-500: #524CA9; $base-600: #444082; $base-700: #35325D; $base-800: #25243D; $base-900: #181726; $base-hover: #362F99; $base-subtle: #CAC8E8;
{
"color": {
"base": {
"value": "#443BBF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F3FC",
"type": "color"
},
"100": {
"value": "#E1DFF6",
"type": "color"
},
"200": {
"value": "#C4C1EC",
"type": "color"
},
"300": {
"value": "#9A95DA",
"type": "color"
},
"400": {
"value": "#736DC5",
"type": "color"
},
"500": {
"value": "#524CA9",
"type": "color"
},
"600": {
"value": "#444082",
"type": "color"
},
"700": {
"value": "#35325D",
"type": "color"
},
"800": {
"value": "#25243D",
"type": "color"
},
"900": {
"value": "#181726",
"type": "color"
}
}
}
}