#44AE3D is a mid-toned, temperate green. On the Color Lab it reads organic and grounded, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #44AE3D works with other colors. Named schemes with #44AE3D in its natural role, and a note on why the supporting colors balance it.
Kelly Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Kelly Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Kelly Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
This palette keeps Kelly Green as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Kelly Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Kelly Green carrying the quiet middle.
How #44AE3D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #44AE3D at work across the surfaces designers actually ship.
:root {
--color-base: #44AE3D;
--color-base-rgb: 68 174 61;
--color-base-oklch: oklch(66.5% 0.180 142.3);
--color-50: #F4FBF3;
--color-100: #E2F5E0;
--color-200: #C5EAC3;
--color-300: #9DD799;
--color-400: #77C171;
--color-500: #56A550;
--color-600: #477F43;
--color-700: #375B34;
--color-800: #263C25;
--color-900: #192518;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
kelly-green: {
50: '#F4FBF3',
100: '#E2F5E0',
200: '#C5EAC3',
300: '#9DD799',
400: '#77C171',
500: '#56A550',
600: '#477F43',
700: '#375B34',
800: '#263C25',
900: '#192518',
},
}
$base: #44AE3D; $base-ink: #141310; $base-50: #F4FBF3; $base-100: #E2F5E0; $base-200: #C5EAC3; $base-300: #9DD799; $base-400: #77C171; $base-500: #56A550; $base-600: #477F43; $base-700: #375B34; $base-800: #263C25; $base-900: #192518; $base-hover: #378B31; $base-subtle: #C9E5C7;
{
"color": {
"base": {
"value": "#44AE3D",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4FBF3",
"type": "color"
},
"100": {
"value": "#E2F5E0",
"type": "color"
},
"200": {
"value": "#C5EAC3",
"type": "color"
},
"300": {
"value": "#9DD799",
"type": "color"
},
"400": {
"value": "#77C171",
"type": "color"
},
"500": {
"value": "#56A550",
"type": "color"
},
"600": {
"value": "#477F43",
"type": "color"
},
"700": {
"value": "#375B34",
"type": "color"
},
"800": {
"value": "#263C25",
"type": "color"
},
"900": {
"value": "#192518",
"type": "color"
}
}
}
}