#44BB3A is a mid-toned, temperate green. On the Color Lab it reads bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #44BB3A works with other colors. Named schemes with #44BB3A in its natural role, and a note on why the supporting colors balance it.
Kelly Green is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Kelly Green.
Kelly Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Kelly Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Kelly Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Kelly Green carrying the quiet middle.
Kelly Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
How #44BB3A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #44BB3A at work across the surfaces designers actually ship.
:root {
--color-base: #44BB3A;
--color-base-rgb: 68 187 58;
--color-base-oklch: oklch(69.9% 0.198 142.0);
--color-50: #F4FCF3;
--color-100: #E1F6DF;
--color-200: #C4ECC1;
--color-300: #9BDA95;
--color-400: #74C56D;
--color-500: #54A94C;
--color-600: #458240;
--color-700: #365D32;
--color-800: #263D24;
--color-900: #192617;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
kelly-green: {
50: '#F4FCF3',
100: '#E1F6DF',
200: '#C4ECC1',
300: '#9BDA95',
400: '#74C56D',
500: '#54A94C',
600: '#458240',
700: '#365D32',
800: '#263D24',
900: '#192617',
},
}
$base: #44BB3A; $base-ink: #141310; $base-50: #F4FCF3; $base-100: #E1F6DF; $base-200: #C4ECC1; $base-300: #9BDA95; $base-400: #74C56D; $base-500: #54A94C; $base-600: #458240; $base-700: #365D32; $base-800: #263D24; $base-900: #192617; $base-hover: #37962E; $base-subtle: #CAE7C7;
{
"color": {
"base": {
"value": "#44BB3A",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4FCF3",
"type": "color"
},
"100": {
"value": "#E1F6DF",
"type": "color"
},
"200": {
"value": "#C4ECC1",
"type": "color"
},
"300": {
"value": "#9BDA95",
"type": "color"
},
"400": {
"value": "#74C56D",
"type": "color"
},
"500": {
"value": "#54A94C",
"type": "color"
},
"600": {
"value": "#458240",
"type": "color"
},
"700": {
"value": "#365D32",
"type": "color"
},
"800": {
"value": "#263D24",
"type": "color"
},
"900": {
"value": "#192617",
"type": "color"
}
}
}
}