#470481 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #470481 works with other colors. Named schemes with #470481 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #470481 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #470481 at work across the surfaces designers actually ship.
:root {
--color-base: #470481;
--color-base-rgb: 71 4 129;
--color-base-oklch: oklch(33.5% 0.175 299.4);
--color-50: #F8F0FE;
--color-100: #ECD8FD;
--color-200: #D9B1FC;
--color-300: #BC7BF4;
--color-400: #9E4BE7;
--color-500: #8028CD;
--color-600: #65269B;
--color-700: #4A216D;
--color-800: #321A47;
--color-900: #1F122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F8F0FE',
100: '#ECD8FD',
200: '#D9B1FC',
300: '#BC7BF4',
400: '#9E4BE7',
500: '#8028CD',
600: '#65269B',
700: '#4A216D',
800: '#321A47',
900: '#1F122B',
},
}
$base: #470481; $base-ink: #FFFFFF; $base-50: #F8F0FE; $base-100: #ECD8FD; $base-200: #D9B1FC; $base-300: #BC7BF4; $base-400: #9E4BE7; $base-500: #8028CD; $base-600: #65269B; $base-700: #4A216D; $base-800: #321A47; $base-900: #1F122B; $base-hover: #380367; $base-subtle: #C99EEF;
{
"color": {
"base": {
"value": "#470481",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#ECD8FD",
"type": "color"
},
"200": {
"value": "#D9B1FC",
"type": "color"
},
"300": {
"value": "#BC7BF4",
"type": "color"
},
"400": {
"value": "#9E4BE7",
"type": "color"
},
"500": {
"value": "#8028CD",
"type": "color"
},
"600": {
"value": "#65269B",
"type": "color"
},
"700": {
"value": "#4A216D",
"type": "color"
},
"800": {
"value": "#321A47",
"type": "color"
},
"900": {
"value": "#1F122B",
"type": "color"
}
}
}
}