Nearest named color: Deep Purple
#470641
#470641
Nearest named
Deep Purple
Family
Purple
Lightness
28.0%
Chroma
0.117
Hue angle
332.6°
Temperature
Warm
Contrast on white
15.33:1 · AAA
Contrast on black
1.21:1 · Fail
Web-safe
#330033
CSS oklch()
28% 0.12 333

#470641 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #470641

Not just a swatch — here's how #470641 works with other colors. Named schemes with #470641 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #470641 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 24/100
Low
Firm and assertive — carries weight and contrast.
Depth 73/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 4/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 43/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 76/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 45/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 33/100
Low
Workable accent with care around contrast.
Surface fit 31/100
Low
Usable as a tinted surface in measured doses.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #470641

For UI
For branding
For interior
For fashion
People also use #470641 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 15.3:1. Use
Subtle surface Use #EEB9E9 for cards and hover fills. Tint 80
Avoid beside #46062B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #470641 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #470641;
  --color-base-rgb: 71 6 65;
  --color-base-oklch: oklch(28.0% 0.117 332.6);
  --color-50: #FEF0FD;
  --color-100: #FDD8F9;
  --color-200: #F8B4F2;
  --color-300: #EE81E3;
  --color-400: #DF53D1;
  --color-500: #C430B6;
  --color-600: #952D8B;
  --color-700: #692563;
  --color-800: #451C41;
  --color-900: #2A1328;
  --color-on-base: #FFFFFF;
}