#470AEF is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #470AEF works with other colors. Named schemes with #470AEF in its natural role, and a note on why the supporting colors balance it.
Han Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Han Purple.
Han Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Han Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Han Purple carrying the quiet middle.
Han Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Han Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #470AEF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #470AEF at work across the surfaces designers actually ship.
:root {
--color-base: #470AEF;
--color-base-rgb: 71 10 239;
--color-base-oklch: oklch(46.2% 0.281 277.2);
--color-50: #F4F0FE;
--color-100: #E2D8FD;
--color-200: #C5B1FC;
--color-300: #9C7CF3;
--color-400: #754DE5;
--color-500: #5529CB;
--color-600: #46289A;
--color-700: #36226D;
--color-800: #261A47;
--color-900: #19122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
han-purple: {
50: '#F4F0FE',
100: '#E2D8FD',
200: '#C5B1FC',
300: '#9C7CF3',
400: '#754DE5',
500: '#5529CB',
600: '#46289A',
700: '#36226D',
800: '#261A47',
900: '#19122B',
},
}
$base: #470AEF; $base-ink: #FFFFFF; $base-50: #F4F0FE; $base-100: #E2D8FD; $base-200: #C5B1FC; $base-300: #9C7CF3; $base-400: #754DE5; $base-500: #5529CB; $base-600: #46289A; $base-700: #36226D; $base-800: #261A47; $base-900: #19122B; $base-hover: #3908C0; $base-subtle: #CBBDF3;
{
"color": {
"base": {
"value": "#470AEF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F0FE",
"type": "color"
},
"100": {
"value": "#E2D8FD",
"type": "color"
},
"200": {
"value": "#C5B1FC",
"type": "color"
},
"300": {
"value": "#9C7CF3",
"type": "color"
},
"400": {
"value": "#754DE5",
"type": "color"
},
"500": {
"value": "#5529CB",
"type": "color"
},
"600": {
"value": "#46289A",
"type": "color"
},
"700": {
"value": "#36226D",
"type": "color"
},
"800": {
"value": "#261A47",
"type": "color"
},
"900": {
"value": "#19122B",
"type": "color"
}
}
}
}