#472176 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #472176 works with other colors. Named schemes with #472176 in its natural role, and a note on why the supporting colors balance it.
Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.
Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.
How #472176 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #472176 at work across the surfaces designers actually ship.
:root {
--color-base: #472176;
--color-base-rgb: 71 33 118;
--color-base-oklch: oklch(35.0% 0.138 299.7);
--color-50: #F7F3FC;
--color-100: #E9DFF7;
--color-200: #D4BFED;
--color-300: #B493DC;
--color-400: #946BC7;
--color-500: #7549AC;
--color-600: #5D3E84;
--color-700: #45315E;
--color-800: #2F233E;
--color-900: #1E1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
indigo: {
50: '#F7F3FC',
100: '#E9DFF7',
200: '#D4BFED',
300: '#B493DC',
400: '#946BC7',
500: '#7549AC',
600: '#5D3E84',
700: '#45315E',
800: '#2F233E',
900: '#1E1726',
},
}
$base: #472176; $base-ink: #FFFFFF; $base-50: #F7F3FC; $base-100: #E9DFF7; $base-200: #D4BFED; $base-300: #B493DC; $base-400: #946BC7; $base-500: #7549AC; $base-600: #5D3E84; $base-700: #45315E; $base-800: #2F233E; $base-900: #1E1726; $base-hover: #3A1B5F; $base-subtle: #C7B3E0;
{
"color": {
"base": {
"value": "#472176",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FC",
"type": "color"
},
"100": {
"value": "#E9DFF7",
"type": "color"
},
"200": {
"value": "#D4BFED",
"type": "color"
},
"300": {
"value": "#B493DC",
"type": "color"
},
"400": {
"value": "#946BC7",
"type": "color"
},
"500": {
"value": "#7549AC",
"type": "color"
},
"600": {
"value": "#5D3E84",
"type": "color"
},
"700": {
"value": "#45315E",
"type": "color"
},
"800": {
"value": "#2F233E",
"type": "color"
},
"900": {
"value": "#1E1726",
"type": "color"
}
}
}
}