#474CD1 is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #474CD1 works with other colors. Named schemes with #474CD1 in its natural role, and a note on why the supporting colors balance it.
Cerulean is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cerulean.
Cerulean opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cerulean sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cerulean is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cerulean carrying the quiet middle.
Cerulean glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #474CD1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #474CD1 at work across the surfaces designers actually ship.
:root {
--color-base: #474CD1;
--color-base-rgb: 71 76 209;
--color-base-oklch: oklch(49.7% 0.200 274.7);
--color-50: #F2F3FC;
--color-100: #DEDFF8;
--color-200: #BEBFEF;
--color-300: #9193DE;
--color-400: #676BCB;
--color-500: #4649AF;
--color-600: #3C3E86;
--color-700: #2F3160;
--color-800: #22233F;
--color-900: #161727;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cerulean: {
50: '#F2F3FC',
100: '#DEDFF8',
200: '#BEBFEF',
300: '#9193DE',
400: '#676BCB',
500: '#4649AF',
600: '#3C3E86',
700: '#2F3160',
800: '#22233F',
900: '#161727',
},
}
$base: #474CD1; $base-ink: #FFFFFF; $base-50: #F2F3FC; $base-100: #DEDFF8; $base-200: #BEBFEF; $base-300: #9193DE; $base-400: #676BCB; $base-500: #4649AF; $base-600: #3C3E86; $base-700: #2F3160; $base-800: #22233F; $base-900: #161727; $base-hover: #2D31B4; $base-subtle: #CDCEEC;
{
"color": {
"base": {
"value": "#474CD1",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F2F3FC",
"type": "color"
},
"100": {
"value": "#DEDFF8",
"type": "color"
},
"200": {
"value": "#BEBFEF",
"type": "color"
},
"300": {
"value": "#9193DE",
"type": "color"
},
"400": {
"value": "#676BCB",
"type": "color"
},
"500": {
"value": "#4649AF",
"type": "color"
},
"600": {
"value": "#3C3E86",
"type": "color"
},
"700": {
"value": "#2F3160",
"type": "color"
},
"800": {
"value": "#22233F",
"type": "color"
},
"900": {
"value": "#161727",
"type": "color"
}
}
}
}