What color is #48010D?

#48010D is a very dark, vivid red. In RGB it is rgb(72, 1, 13), and in HSL hsl(350, 97%, 14%).

Is #48010D accessible as text?

On white, #48010D has a contrast ratio of 16.33:1 (passes WCAG AA for body text); on black it is 1.29:1 (fails). For text placed on #48010D, use white for the best readability.

What is the closest Tailwind color to #48010D?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #48010D?

#48010D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01463B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #48010D below.

Is #48010D good for buttons?

#48010D works well for buttons and highlights, but use white text on #48010D — black text only reaches 1.29:1, below the 4.5:1 needed for normal-size labels.

Is #48010D the same as CSS maroon?

No — #48010D is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#48010D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #48010D

Not just a swatch — here's how #48010D works with other colors. Named schemes with #48010D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #48010D Secondary #B86328 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #48010D Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #48010D Anchor #141210 Accent #D19D4E Secondary #322525 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #48010D Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #1D0000

Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #48010D Secondary #583F3F Support #9B9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #48010D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 74/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 77/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 78/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 25/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #48010D

For UI

For branding

For interior

For fashion

People also use #48010D with

Tyrian Purple Bistre Bottle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 16.3:1. Use

Subtle surface Use #F2B5BF for cards and hover fills. Tint 80

Avoid beside #460D01 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #48010D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #48010D;
  --color-base-rgb: 72 1 13;
  --color-base-oklch: oklch(25.5% 0.101 19.7);
  --color-50: #FEF0F3;
  --color-100: #FDD8DE;
  --color-200: #FCB1BD;
  --color-300: #F6798E;
  --color-400: #E94963;
  --color-500: #D02541;
  --color-600: #9D2539;
  --color-700: #6F202D;
  --color-800: #481921;
  --color-900: #2C1116;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF0F3',
    100: '#FDD8DE',
    200: '#FCB1BD',
    300: '#F6798E',
    400: '#E94963',
    500: '#D02541',
    600: '#9D2539',
    700: '#6F202D',
    800: '#481921',
    900: '#2C1116',
  },
}

$base: #48010D;
$base-ink: #FFFFFF;
$base-50: #FEF0F3;
$base-100: #FDD8DE;
$base-200: #FCB1BD;
$base-300: #F6798E;
$base-400: #E94963;
$base-500: #D02541;
$base-600: #9D2539;
$base-700: #6F202D;
$base-800: #481921;
$base-900: #2C1116;
$base-hover: #38010A;
$base-subtle: #EE8D9D;

{
    "color": {
        "base": {
            "value": "#48010D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F3",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DE",
                "type": "color"
            },
            "200": {
                "value": "#FCB1BD",
                "type": "color"
            },
            "300": {
                "value": "#F6798E",
                "type": "color"
            },
            "400": {
                "value": "#E94963",
                "type": "color"
            },
            "500": {
                "value": "#D02541",
                "type": "color"
            },
            "600": {
                "value": "#9D2539",
                "type": "color"
            },
            "700": {
                "value": "#6F202D",
                "type": "color"
            },
            "800": {
                "value": "#481921",
                "type": "color"
            },
            "900": {
                "value": "#2C1116",
                "type": "color"
            }
        }
    }
}

Palettes built on #48010D

Color Lab

Pairs with #48010D

UI roles & guardrails

In real applications

Scales

Every model

Export