#48044E is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.
Not just a swatch — here's how #48044E works with other colors. Named schemes with #48044E in its natural role, and a note on why the supporting colors balance it.
Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.
Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.
How #48044E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #48044E at work across the surfaces designers actually ship.
:root {
--color-base: #48044E;
--color-base-rgb: 72 4 78;
--color-base-oklch: oklch(29.0% 0.130 324.3);
--color-50: #FDF0FE;
--color-100: #FAD8FD;
--color-200: #F5B2FB;
--color-300: #E87EF2;
--color-400: #D74FE3;
--color-500: #BC2BCA;
--color-600: #902999;
--color-700: #66236C;
--color-800: #421B46;
--color-900: #29122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
deep-purple: {
50: '#FDF0FE',
100: '#FAD8FD',
200: '#F5B2FB',
300: '#E87EF2',
400: '#D74FE3',
500: '#BC2BCA',
600: '#902999',
700: '#66236C',
800: '#421B46',
900: '#29122B',
},
}
$base: #48044E; $base-ink: #FFFFFF; $base-50: #FDF0FE; $base-100: #FAD8FD; $base-200: #F5B2FB; $base-300: #E87EF2; $base-400: #D74FE3; $base-500: #BC2BCA; $base-600: #902999; $base-700: #66236C; $base-800: #421B46; $base-900: #29122B; $base-hover: #39033E; $base-subtle: #E393EB;
{
"color": {
"base": {
"value": "#48044E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#FAD8FD",
"type": "color"
},
"200": {
"value": "#F5B2FB",
"type": "color"
},
"300": {
"value": "#E87EF2",
"type": "color"
},
"400": {
"value": "#D74FE3",
"type": "color"
},
"500": {
"value": "#BC2BCA",
"type": "color"
},
"600": {
"value": "#902999",
"type": "color"
},
"700": {
"value": "#66236C",
"type": "color"
},
"800": {
"value": "#421B46",
"type": "color"
},
"900": {
"value": "#29122B",
"type": "color"
}
}
}
}