Nearest named color: Russian Violet
#48154E
#48154E
Nearest named
Russian Violet
Family
Purple
Lightness
30.5%
Chroma
0.110
Hue angle
323.3°
Temperature
Neutral-leaning
Contrast on white
14.07:1 · AAA
Contrast on black
1.32:1 · Fail
Web-safe
#330066
CSS oklch()
31% 0.11 323

#48154E is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #48154E

Not just a swatch — here's how #48154E works with other colors. Named schemes with #48154E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

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Color Lab

How #48154E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 70/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 2/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 45/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 75/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 43/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 40/100
Moderate
Workable accent with care around contrast.
Surface fit 32/100
Low
Usable as a tinted surface in measured doses.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #48154E

For UI
For branding
For interior
For fashion
People also use #48154E with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.1:1. Use
Subtle surface Use #E3C4E7 for cards and hover fills. Tint 80
Avoid beside #4D143F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #48154E at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #48154E;
  --color-base-rgb: 72 21 78;
  --color-base-oklch: oklch(30.5% 0.110 323.3);
  --color-50: #FBF2FC;
  --color-100: #F5DEF7;
  --color-200: #E9BFEE;
  --color-300: #D692DD;
  --color-400: #BF69C9;
  --color-500: #A347AD;
  --color-600: #7E3D85;
  --color-700: #5A305F;
  --color-800: #3C233E;
  --color-900: #251726;
  --color-on-base: #FFFFFF;
}