What color is #490243?

#490243 is a very dark, vivid purple. In RGB it is rgb(73, 2, 67), and in HSL hsl(305, 95%, 15%).

Is #490243 accessible as text?

On white, #490243 has a contrast ratio of 15.29:1 (passes WCAG AA for body text); on black it is 1.37:1 (fails). For text placed on #490243, use white for the best readability.

What is the closest Tailwind color to #490243?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #490243?

#490243 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #024B08. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490243 below.

Is #490243 good for buttons?

#490243 works well for buttons and highlights, but use white text on #490243 — black text only reaches 1.37:1, below the 4.5:1 needed for normal-size labels.

Is #490243 the same as CSS indigo?

No — #490243 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490243 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490243

Not just a swatch — here's how #490243 works with other colors. Named schemes with #490243 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490243 Anchor #141210 Accent #D79A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #490243 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #490243 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #250012

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #490243 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490243 Secondary #5C4558 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490243 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 34/100

Low

Workable accent with care around contrast.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490243

For UI

For branding

For interior

For fashion

People also use #490243 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.3:1. Use

Subtle surface Use #F1B6EC for cards and hover fills. Tint 80

Avoid beside #4B022C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490243 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490243;
  --color-base-rgb: 73 2 67;
  --color-base-oklch: oklch(28.2% 0.124 332.5);
  --color-50: #FEF0FD;
  --color-100: #FDD8FA;
  --color-200: #FCB1F5;
  --color-300: #F57AEB;
  --color-400: #E84ADB;
  --color-500: #CE27C0;
  --color-600: #9C2692;
  --color-700: #6E2167;
  --color-800: #471A43;
  --color-900: #2B1229;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FD',
    100: '#FDD8FA',
    200: '#FCB1F5',
    300: '#F57AEB',
    400: '#E84ADB',
    500: '#CE27C0',
    600: '#9C2692',
    700: '#6E2167',
    800: '#471A43',
    900: '#2B1229',
  },
}

$base: #490243;
$base-ink: #FFFFFF;
$base-50: #FEF0FD;
$base-100: #FDD8FA;
$base-200: #FCB1F5;
$base-300: #F57AEB;
$base-400: #E84ADB;
$base-500: #CE27C0;
$base-600: #9C2692;
$base-700: #6E2167;
$base-800: #471A43;
$base-900: #2B1229;
$base-hover: #3C0237;
$base-subtle: #ED8FE5;

{
    "color": {
        "base": {
            "value": "#490243",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FD",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FA",
                "type": "color"
            },
            "200": {
                "value": "#FCB1F5",
                "type": "color"
            },
            "300": {
                "value": "#F57AEB",
                "type": "color"
            },
            "400": {
                "value": "#E84ADB",
                "type": "color"
            },
            "500": {
                "value": "#CE27C0",
                "type": "color"
            },
            "600": {
                "value": "#9C2692",
                "type": "color"
            },
            "700": {
                "value": "#6E2167",
                "type": "color"
            },
            "800": {
                "value": "#471A43",
                "type": "color"
            },
            "900": {
                "value": "#2B1229",
                "type": "color"
            }
        }
    }
}