What color is #490374?

#490374 is a dark, vivid violet. In RGB it is rgb(73, 3, 116), and in HSL hsl(277, 95%, 23%).

Is #490374 accessible as text?

On white, #490374 has a contrast ratio of 13.56:1 (passes WCAG AA for body text); on black it is 1.55:1 (fails). For text placed on #490374, use white for the best readability.

What is the closest Tailwind color to #490374?

The nearest Tailwind CSS token is purple-950 (#3C0366).

What colors go well with #490374?

#490374 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2E7203. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490374 below.

Is #490374 good for buttons?

#490374 works well for buttons and highlights, but use white text on #490374 — black text only reaches 1.55:1, below the 4.5:1 needed for normal-size labels.

Is #490374 the same as CSS indigo?

No — #490374 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490374 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490374

Not just a swatch — here's how #490374 works with other colors. Named schemes with #490374 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490374 Anchor #141210 Accent #D99855 Secondary #2B2631 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490374 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #2D0033

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #490374 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #490374 Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #490374 Secondary #615173 Support #9C9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490374 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 71/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 68/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 63/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 47/100

Moderate

Workable accent with care around contrast.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490374

For UI

For branding

For interior

For fashion

People also use #490374 with

Phthalo Blue Byzantium Dark Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.6:1. Use

Subtle surface Use #DEBDF3 for cards and hover fills. Tint 80

Avoid beside #6D0372 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490374 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490374;
  --color-base-rgb: 73 3 116;
  --color-base-oklch: oklch(32.4% 0.164 305.6);
  --color-50: #F9F0FE;
  --color-100: #EFD8FD;
  --color-200: #DFB1FC;
  --color-300: #C67AF5;
  --color-400: #AB4AE8;
  --color-500: #8E27CE;
  --color-600: #6F269C;
  --color-700: #50216E;
  --color-800: #361A47;
  --color-900: #22122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F9F0FE',
    100: '#EFD8FD',
    200: '#DFB1FC',
    300: '#C67AF5',
    400: '#AB4AE8',
    500: '#8E27CE',
    600: '#6F269C',
    700: '#50216E',
    800: '#361A47',
    900: '#22122B',
  },
}

$base: #490374;
$base-ink: #FFFFFF;
$base-50: #F9F0FE;
$base-100: #EFD8FD;
$base-200: #DFB1FC;
$base-300: #C67AF5;
$base-400: #AB4AE8;
$base-500: #8E27CE;
$base-600: #6F269C;
$base-700: #50216E;
$base-800: #361A47;
$base-900: #22122B;
$base-hover: #39025B;
$base-subtle: #CE9AEF;

{
    "color": {
        "base": {
            "value": "#490374",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EFD8FD",
                "type": "color"
            },
            "200": {
                "value": "#DFB1FC",
                "type": "color"
            },
            "300": {
                "value": "#C67AF5",
                "type": "color"
            },
            "400": {
                "value": "#AB4AE8",
                "type": "color"
            },
            "500": {
                "value": "#8E27CE",
                "type": "color"
            },
            "600": {
                "value": "#6F269C",
                "type": "color"
            },
            "700": {
                "value": "#50216E",
                "type": "color"
            },
            "800": {
                "value": "#361A47",
                "type": "color"
            },
            "900": {
                "value": "#22122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #490374

Color Lab

Pairs with #490374

UI roles & guardrails

In real applications

Scales

Every model

Export