What color is #490641?

#490641 is a very dark, vivid purple. In RGB it is rgb(73, 6, 65), and in HSL hsl(307, 85%, 15%).

Is #490641 accessible as text?

On white, #490641 has a contrast ratio of 15.16:1 (passes WCAG AA for body text); on black it is 1.39:1 (fails). For text placed on #490641, use white for the best readability.

What is the closest Tailwind color to #490641?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #490641?

#490641 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #06470D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490641 below.

Is #490641 good for buttons?

#490641 works well for buttons and highlights, but use white text on #490641 — black text only reaches 1.39:1, below the 4.5:1 needed for normal-size labels.

Is #490641 the same as CSS indigo?

No — #490641 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490641 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490641

Not just a swatch — here's how #490641 works with other colors. Named schemes with #490641 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490641 Anchor #141210 Accent #D69A52 Secondary #2F252D Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #490641 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #490641 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #250012

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #490641 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490641 Secondary #5C4658 Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490641 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 43/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 34/100

Low

Workable accent with care around contrast.

Surface fit 31/100

Low

Usable as a tinted surface in measured doses.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490641

For UI

For branding

For interior

For fashion

People also use #490641 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.2:1. Use

Subtle surface Use #EEB9E8 for cards and hover fills. Tint 80

Avoid beside #47062A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490641 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490641;
  --color-base-rgb: 73 6 65;
  --color-base-oklch: oklch(28.4% 0.118 334.0);
  --color-50: #FEF0FD;
  --color-100: #FDD8F9;
  --color-200: #F9B4F1;
  --color-300: #EE81E2;
  --color-400: #DF53CF;
  --color-500: #C530B4;
  --color-600: #962C89;
  --color-700: #6A2562;
  --color-800: #451C40;
  --color-900: #2A1327;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FD',
    100: '#FDD8F9',
    200: '#F9B4F1',
    300: '#EE81E2',
    400: '#DF53CF',
    500: '#C530B4',
    600: '#962C89',
    700: '#6A2562',
    800: '#451C40',
    900: '#2A1327',
  },
}

$base: #490641;
$base-ink: #FFFFFF;
$base-50: #FEF0FD;
$base-100: #FDD8F9;
$base-200: #F9B4F1;
$base-300: #EE81E2;
$base-400: #DF53CF;
$base-500: #C530B4;
$base-600: #962C89;
$base-700: #6A2562;
$base-800: #451C40;
$base-900: #2A1327;
$base-hover: #390533;
$base-subtle: #E894DE;

{
    "color": {
        "base": {
            "value": "#490641",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FD",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F9",
                "type": "color"
            },
            "200": {
                "value": "#F9B4F1",
                "type": "color"
            },
            "300": {
                "value": "#EE81E2",
                "type": "color"
            },
            "400": {
                "value": "#DF53CF",
                "type": "color"
            },
            "500": {
                "value": "#C530B4",
                "type": "color"
            },
            "600": {
                "value": "#962C89",
                "type": "color"
            },
            "700": {
                "value": "#6A2562",
                "type": "color"
            },
            "800": {
                "value": "#451C40",
                "type": "color"
            },
            "900": {
                "value": "#2A1327",
                "type": "color"
            }
        }
    }
}