What color is #490646?

#490646 is a very dark, vivid purple. In RGB it is rgb(73, 6, 70), and in HSL hsl(303, 85%, 15%).

Is #490646 accessible as text?

On white, #490646 has a contrast ratio of 15.02:1 (passes WCAG AA for body text); on black it is 1.40:1 (fails). For text placed on #490646, use white for the best readability.

What is the closest Tailwind color to #490646?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #490646?

#490646 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #064709. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490646 below.

Is #490646 good for buttons?

#490646 works well for buttons and highlights, but use white text on #490646 — black text only reaches 1.40:1, below the 4.5:1 needed for normal-size labels.

Is #490646 the same as CSS indigo?

No — #490646 is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#490646 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490646

Not just a swatch — here's how #490646 works with other colors. Named schemes with #490646 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #490646 Anchor #141210 Accent #D79A52 Secondary #2F252E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #490646 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #490646 Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #250015

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #490646 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490646 Secondary #5D475A Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490646 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 75/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 36/100

Low

Workable accent with care around contrast.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490646

For UI

For branding

For interior

For fashion

People also use #490646 with

Indigo Oxblood British Racing Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.0:1. Use

Subtle surface Use #EEB9EC for cards and hover fills. Tint 80

Avoid beside #47062E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490646 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490646;
  --color-base-rgb: 73 6 70;
  --color-base-oklch: oklch(28.7% 0.122 330.3);
  --color-50: #FEF0FE;
  --color-100: #FDD8FB;
  --color-200: #F9B4F5;
  --color-300: #EE81E9;
  --color-400: #DF53D8;
  --color-500: #C530BE;
  --color-600: #962C91;
  --color-700: #6A2566;
  --color-800: #451C43;
  --color-900: #2A1329;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF0FE',
    100: '#FDD8FB',
    200: '#F9B4F5',
    300: '#EE81E9',
    400: '#DF53D8',
    500: '#C530BE',
    600: '#962C91',
    700: '#6A2566',
    800: '#451C43',
    900: '#2A1329',
  },
}

$base: #490646;
$base-ink: #FFFFFF;
$base-50: #FEF0FE;
$base-100: #FDD8FB;
$base-200: #F9B4F5;
$base-300: #EE81E9;
$base-400: #DF53D8;
$base-500: #C530BE;
$base-600: #962C91;
$base-700: #6A2566;
$base-800: #451C43;
$base-900: #2A1329;
$base-hover: #390536;
$base-subtle: #E894E4;

{
    "color": {
        "base": {
            "value": "#490646",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FB",
                "type": "color"
            },
            "200": {
                "value": "#F9B4F5",
                "type": "color"
            },
            "300": {
                "value": "#EE81E9",
                "type": "color"
            },
            "400": {
                "value": "#DF53D8",
                "type": "color"
            },
            "500": {
                "value": "#C530BE",
                "type": "color"
            },
            "600": {
                "value": "#962C91",
                "type": "color"
            },
            "700": {
                "value": "#6A2566",
                "type": "color"
            },
            "800": {
                "value": "#451C43",
                "type": "color"
            },
            "900": {
                "value": "#2A1329",
                "type": "color"
            }
        }
    }
}