What color is #49064E?

#49064E is a very dark, vivid purple. In RGB it is rgb(73, 6, 78), and in HSL hsl(296, 86%, 16%).

Is #49064E accessible as text?

On white, #49064E has a contrast ratio of 14.80:1 (passes WCAG AA for body text); on black it is 1.42:1 (fails). For text placed on #49064E, use white for the best readability.

What is the closest Tailwind color to #49064E?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #49064E?

#49064E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A4C06. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #49064E below.

Is #49064E good for buttons?

#49064E works well for buttons and highlights, but use white text on #49064E — black text only reaches 1.42:1, below the 4.5:1 needed for normal-size labels.

Is #49064E the same as CSS indigo?

No — #49064E is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#49064E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #49064E

Not just a swatch — here's how #49064E works with other colors. Named schemes with #49064E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #49064E Anchor #141210 Accent #D79A53 Secondary #2E262E Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #49064E Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #27001A

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #49064E Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #49064E Secondary #7D472E Surface #ECD8C1 Accent #345249 Anchor #592234

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #49064E Secondary #5D485E Support #9C9087 Ink #18140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #49064E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 74/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 50/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 38/100

Low

Workable accent with care around contrast.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #49064E

For UI

For branding

For interior

For fashion

People also use #49064E with

Midnight Blue Oxblood British Racing Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.8:1. Use

Subtle surface Use #EBBAEF for cards and hover fills. Tint 80

Avoid beside #4C0639 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #49064E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #49064E;
  --color-base-rgb: 73 6 78;
  --color-base-oklch: oklch(29.3% 0.128 324.9);
  --color-50: #FDF0FE;
  --color-100: #FBD8FD;
  --color-200: #F4B3F9;
  --color-300: #E880EF;
  --color-400: #D752E0;
  --color-500: #BC2FC6;
  --color-600: #8F2B96;
  --color-700: #65256A;
  --color-800: #421C45;
  --color-900: #29132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FDF0FE',
    100: '#FBD8FD',
    200: '#F4B3F9',
    300: '#E880EF',
    400: '#D752E0',
    500: '#BC2FC6',
    600: '#8F2B96',
    700: '#65256A',
    800: '#421C45',
    900: '#29132A',
  },
}

$base: #49064E;
$base-ink: #FFFFFF;
$base-50: #FDF0FE;
$base-100: #FBD8FD;
$base-200: #F4B3F9;
$base-300: #E880EF;
$base-400: #D752E0;
$base-500: #BC2FC6;
$base-600: #8F2B96;
$base-700: #65256A;
$base-800: #421C45;
$base-900: #29132A;
$base-hover: #39053D;
$base-subtle: #E395E9;

{
    "color": {
        "base": {
            "value": "#49064E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FBD8FD",
                "type": "color"
            },
            "200": {
                "value": "#F4B3F9",
                "type": "color"
            },
            "300": {
                "value": "#E880EF",
                "type": "color"
            },
            "400": {
                "value": "#D752E0",
                "type": "color"
            },
            "500": {
                "value": "#BC2FC6",
                "type": "color"
            },
            "600": {
                "value": "#8F2B96",
                "type": "color"
            },
            "700": {
                "value": "#65256A",
                "type": "color"
            },
            "800": {
                "value": "#421C45",
                "type": "color"
            },
            "900": {
                "value": "#29132A",
                "type": "color"
            }
        }
    }
}