Nearest named color: Russian Violet
#490652
#490652
Nearest named
Russian Violet
Family
Purple
Lightness
29.6%
Chroma
0.132
Hue angle
322.4°
Temperature
Neutral-leaning
Contrast on white
14.67:1 · AAA
Contrast on black
1.27:1 · Fail
Web-safe
#330066
CSS oklch()
30% 0.13 322

#490652 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It reproduces cleanly in print.

Palettes built on #490652

Not just a swatch — here's how #490652 works with other colors. Named schemes with #490652 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

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Color Lab

How #490652 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 25/100
Low
Firm and assertive — carries weight and contrast.
Depth 72/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 38/100
Low
A faint retro warmth without tipping into sepia.
Luxury 74/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 51/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 39/100
Low
Workable accent with care around contrast.
Surface fit 26/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490652

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 14.7:1. Use
Subtle surface Use #E9BAEF for cards and hover fills. Tint 80
Avoid beside #510640 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490652 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #490652;
  --color-base-rgb: 73 6 82;
  --color-base-oklch: oklch(29.6% 0.132 322.4);
  --color-50: #FDF0FE;
  --color-100: #F9D8FD;
  --color-200: #F1B3F9;
  --color-300: #E280EF;
  --color-400: #D052E0;
  --color-500: #B42FC6;
  --color-600: #8A2B96;
  --color-700: #62256A;
  --color-800: #401C45;
  --color-900: #28132A;
  --color-on-base: #FFFFFF;
}