What color is #490709?

#490709 is a very dark, vivid red. In RGB it is rgb(73, 7, 9), and in HSL hsl(358, 83%, 16%).

Is #490709 accessible as text?

On white, #490709 has a contrast ratio of 15.94:1 (passes WCAG AA for body text); on black it is 1.32:1 (fails). For text placed on #490709, use white for the best readability.

What is the closest Tailwind color to #490709?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #490709?

#490709 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #074B48. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490709 below.

Is #490709 good for buttons?

#490709 works well for buttons and highlights, but use white text on #490709 — black text only reaches 1.32:1, below the 4.5:1 needed for normal-size labels.

Is #490709 the same as CSS maroon?

No — #490709 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#490709 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490709

Not just a swatch — here's how #490709 works with other colors. Named schemes with #490709 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #490709 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #490709 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #490709 Anchor #141210 Accent #D19E4E Secondary #322524 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490709 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #1E0000

Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490709 Secondary #59423F Support #9B9186 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490709 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 90/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 27/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490709

For UI

For branding

For interior

For fashion

People also use #490709 with

Tyrian Purple Espresso Brunswick Green Gainsboro

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.9:1. Use

Subtle surface Use #EEBBBC for cards and hover fills. Tint 80

Avoid beside #4B1B07 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490709 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490709;
  --color-base-rgb: 73 7 9;
  --color-base-oklch: oklch(26.3% 0.096 25.6);
  --color-50: #FEF0F1;
  --color-100: #FDD9DA;
  --color-200: #F8B4B7;
  --color-300: #ED8286;
  --color-400: #DE5459;
  --color-500: #C33136;
  --color-600: #952D31;
  --color-700: #692628;
  --color-800: #441C1E;
  --color-900: #2A1314;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF0F1',
    100: '#FDD9DA',
    200: '#F8B4B7',
    300: '#ED8286',
    400: '#DE5459',
    500: '#C33136',
    600: '#952D31',
    700: '#692628',
    800: '#441C1E',
    900: '#2A1314',
  },
}

$base: #490709;
$base-ink: #FFFFFF;
$base-50: #FEF0F1;
$base-100: #FDD9DA;
$base-200: #F8B4B7;
$base-300: #ED8286;
$base-400: #DE5459;
$base-500: #C33136;
$base-600: #952D31;
$base-700: #692628;
$base-800: #441C1E;
$base-900: #2A1314;
$base-hover: #3C0607;
$base-subtle: #E79699;

{
    "color": {
        "base": {
            "value": "#490709",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F1",
                "type": "color"
            },
            "100": {
                "value": "#FDD9DA",
                "type": "color"
            },
            "200": {
                "value": "#F8B4B7",
                "type": "color"
            },
            "300": {
                "value": "#ED8286",
                "type": "color"
            },
            "400": {
                "value": "#DE5459",
                "type": "color"
            },
            "500": {
                "value": "#C33136",
                "type": "color"
            },
            "600": {
                "value": "#952D31",
                "type": "color"
            },
            "700": {
                "value": "#692628",
                "type": "color"
            },
            "800": {
                "value": "#441C1E",
                "type": "color"
            },
            "900": {
                "value": "#2A1314",
                "type": "color"
            }
        }
    }
}