What color is #49094E?

#49094E is a very dark, vivid purple. In RGB it is rgb(73, 9, 78), and in HSL hsl(296, 79%, 17%).

Is #49094E accessible as text?

On white, #49094E has a contrast ratio of 14.66:1 (passes WCAG AA for body text); on black it is 1.43:1 (fails). For text placed on #49094E, use white for the best readability.

What is the closest Tailwind color to #49094E?

The nearest Tailwind CSS token is fuchsia-950 (#4B004F).

What colors go well with #49094E?

#49094E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E4E09. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #49094E below.

Is #49094E good for buttons?

#49094E works well for buttons and highlights, but use white text on #49094E — black text only reaches 1.43:1, below the 4.5:1 needed for normal-size labels.

Is #49094E the same as CSS indigo?

No — #49094E is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#49094E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #49094E

Not just a swatch — here's how #49094E works with other colors. Named schemes with #49094E in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #49094E Anchor #141210 Accent #D79A53 Secondary #2E262E Surface #F3EDE3

Russian Violet carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #49094E Anchor #2A2A2E Secondary #6F6E74 Surface #EEE5DA Accent #27001A

Russian Violet adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Russian Violet.

Berry & Cream Lead · 5 colors

Lead #49094E Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Russian Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #49094E Secondary #7D472E Surface #ECD8C1 Accent #345249 Anchor #592234

Russian Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #49094E Secondary #5E495F Support #9C9087 Ink #18140F

Russian Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #49094E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 74/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 38/100

Low

Workable accent with care around contrast.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #49094E

For UI

For branding

For interior

For fashion

People also use #49094E with

Midnight Blue Oxblood British Racing Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.7:1. Use

Subtle surface Use #EABDED for cards and hover fills. Tint 80

Avoid beside #4E093B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #49094E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #49094E;
  --color-base-rgb: 73 9 78;
  --color-base-oklch: oklch(29.5% 0.125 324.8);
  --color-50: #FDF1FE;
  --color-100: #F9DAFC;
  --color-200: #F2B6F6;
  --color-300: #E485EB;
  --color-400: #D258DA;
  --color-500: #B735C0;
  --color-600: #8C3092;
  --color-700: #632867;
  --color-800: #411D43;
  --color-900: #281429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  russian-violet: {
    50: '#FDF1FE',
    100: '#F9DAFC',
    200: '#F2B6F6',
    300: '#E485EB',
    400: '#D258DA',
    500: '#B735C0',
    600: '#8C3092',
    700: '#632867',
    800: '#411D43',
    900: '#281429',
  },
}

$base: #49094E;
$base-ink: #FFFFFF;
$base-50: #FDF1FE;
$base-100: #F9DAFC;
$base-200: #F2B6F6;
$base-300: #E485EB;
$base-400: #D258DA;
$base-500: #B735C0;
$base-600: #8C3092;
$base-700: #632867;
$base-800: #411D43;
$base-900: #281429;
$base-hover: #3A073E;
$base-subtle: #E199E6;

{
    "color": {
        "base": {
            "value": "#49094E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F9DAFC",
                "type": "color"
            },
            "200": {
                "value": "#F2B6F6",
                "type": "color"
            },
            "300": {
                "value": "#E485EB",
                "type": "color"
            },
            "400": {
                "value": "#D258DA",
                "type": "color"
            },
            "500": {
                "value": "#B735C0",
                "type": "color"
            },
            "600": {
                "value": "#8C3092",
                "type": "color"
            },
            "700": {
                "value": "#632867",
                "type": "color"
            },
            "800": {
                "value": "#411D43",
                "type": "color"
            },
            "900": {
                "value": "#281429",
                "type": "color"
            }
        }
    }
}