What color is #49098A?

#49098A is a dark, vivid violet. In RGB it is rgb(73, 9, 138), and in HSL hsl(270, 88%, 29%).

Is #49098A accessible as text?

On white, #49098A has a contrast ratio of 12.43:1 (passes WCAG AA for body text); on black it is 1.69:1 (fails). For text placed on #49098A, use white for the best readability.

What is the closest Tailwind color to #49098A?

The nearest Tailwind CSS token is violet-900 (#4D179A).

What colors go well with #49098A?

#49098A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4A8B09. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #49098A below.

Is #49098A good for buttons?

#49098A works well for buttons and highlights, but use white text on #49098A — black text only reaches 1.69:1, below the 4.5:1 needed for normal-size labels.

Is #49098A the same as CSS indigo?

No — #49098A is not the CSS named color indigo, but indigo (#4B0082) is the closest CSS named color.

#49098A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #49098A

Not just a swatch — here's how #49098A works with other colors. Named schemes with #49098A in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #49098A Anchor #141210 Accent #DA9856 Secondary #2A2732 Surface #F3ECE3

Indigo carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #49098A Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DA Accent #320044

Indigo adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Indigo.

Coastal Morning Lead · 5 colors

Lead #49098A Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Indigo opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #49098A Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C8 Secondary #332B2F

Indigo sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #49098A Secondary #645980 Support #9C9088 Ink #18140F

Indigo is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Indigo carrying the quiet middle.

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Color Lab

How #49098A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 31/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 69/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 70/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 53/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #49098A

For UI

For branding

For interior

For fashion

People also use #49098A with

Zaffre Mardi Gras Avocado Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.4:1. Use

Subtle surface Use #DBC4F2 for cards and hover fills. Tint 80

Avoid beside #75098B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #49098A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #49098A;
  --color-base-rgb: 73 9 138;
  --color-base-oklch: oklch(35.0% 0.181 297.2);
  --color-50: #F7F0FE;
  --color-100: #EBD8FD;
  --color-200: #D6B2FA;
  --color-300: #B87FF0;
  --color-400: #9950E2;
  --color-500: #7A2DC8;
  --color-600: #612A98;
  --color-700: #47246B;
  --color-800: #301B46;
  --color-900: #1F132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  indigo: {
    50: '#F7F0FE',
    100: '#EBD8FD',
    200: '#D6B2FA',
    300: '#B87FF0',
    400: '#9950E2',
    500: '#7A2DC8',
    600: '#612A98',
    700: '#47246B',
    800: '#301B46',
    900: '#1F132B',
  },
}

$base: #49098A;
$base-ink: #FFFFFF;
$base-50: #F7F0FE;
$base-100: #EBD8FD;
$base-200: #D6B2FA;
$base-300: #B87FF0;
$base-400: #9950E2;
$base-500: #7A2DC8;
$base-600: #612A98;
$base-700: #47246B;
$base-800: #301B46;
$base-900: #1F132B;
$base-hover: #3B076F;
$base-subtle: #C9A4ED;

{
    "color": {
        "base": {
            "value": "#49098A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EBD8FD",
                "type": "color"
            },
            "200": {
                "value": "#D6B2FA",
                "type": "color"
            },
            "300": {
                "value": "#B87FF0",
                "type": "color"
            },
            "400": {
                "value": "#9950E2",
                "type": "color"
            },
            "500": {
                "value": "#7A2DC8",
                "type": "color"
            },
            "600": {
                "value": "#612A98",
                "type": "color"
            },
            "700": {
                "value": "#47246B",
                "type": "color"
            },
            "800": {
                "value": "#301B46",
                "type": "color"
            },
            "900": {
                "value": "#1F132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #49098A

Color Lab

Pairs with #49098A

UI roles & guardrails

In real applications

Scales

Every model

Export