What color is #4909DF?

#4909DF is a medium, vivid indigo. In RGB it is rgb(73, 9, 223), and in HSL hsl(258, 92%, 45%).

Is #4909DF accessible as text?

On white, #4909DF has a contrast ratio of 8.79:1 (passes WCAG AA for body text); on black it is 2.39:1 (fails). For text placed on #4909DF, use white for the best readability.

What is the closest Tailwind color to #4909DF?

The nearest Tailwind CSS token is indigo-700 (#432DD7).

What colors go well with #4909DF?

#4909DF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #9DDC09. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #4909DF below.

Is #4909DF good for buttons?

#4909DF works well for buttons and highlights, but use white text on #4909DF — black text only reaches 2.39:1, below the 4.5:1 needed for normal-size labels.

Is #4909DF the same as CSS blue?

No — #4909DF is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#4909DF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #4909DF

Not just a swatch — here's how #4909DF works with other colors. Named schemes with #4909DF in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #4909DF Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #6354FC

Han Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Han Purple.

Berry & Cream Lead · 5 colors

Lead #4909DF Surface #F6E5D8 Anchor #5B2142 Accent #E5C2C9 Secondary #322B2F

Han Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #4909DF Secondary #7175B2 Support #9D9088 Ink #18140F

Han Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Han Purple carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #4909DF Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Han Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #4909DF Secondary #E86A71 Accent #F6934D Anchor #583B57 Surface #F7E7D7

Han Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #4909DF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 18/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 22/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 3/100

Very low

Clean and current — no dusty, aged cast.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 47/100

Moderate

Workable accent with care around contrast.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 60/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #4909DF

For UI

For branding

For interior

For fashion

People also use #4909DF with

Neon Blue Electric Purple Peridot Gainsboro Russian Violet

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.8:1. Use

Subtle surface Use #DCD0F6 for cards and hover fills. Tint 80

Avoid beside #8F09DC — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #4909DF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

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Export

:root {
  --color-base: #4909DF;
  --color-base-rgb: 73 9 223;
  --color-base-oklch: oklch(44.5% 0.265 279.7);
  --color-50: #F5F0FE;
  --color-100: #E3D8FD;
  --color-200: #C7B1FC;
  --color-300: #A07CF3;
  --color-400: #7B4DE5;
  --color-500: #5A29CB;
  --color-600: #4A289A;
  --color-700: #39226D;
  --color-800: #281A47;
  --color-900: #1A122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  han-purple: {
    50: '#F5F0FE',
    100: '#E3D8FD',
    200: '#C7B1FC',
    300: '#A07CF3',
    400: '#7B4DE5',
    500: '#5A29CB',
    600: '#4A289A',
    700: '#39226D',
    800: '#281A47',
    900: '#1A122B',
  },
}

$base: #4909DF;
$base-ink: #FFFFFF;
$base-50: #F5F0FE;
$base-100: #E3D8FD;
$base-200: #C7B1FC;
$base-300: #A07CF3;
$base-400: #7B4DE5;
$base-500: #5A29CB;
$base-600: #4A289A;
$base-700: #39226D;
$base-800: #281A47;
$base-900: #1A122B;
$base-hover: #3A07B0;
$base-subtle: #C9B8F2;

{
    "color": {
        "base": {
            "value": "#4909DF",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E3D8FD",
                "type": "color"
            },
            "200": {
                "value": "#C7B1FC",
                "type": "color"
            },
            "300": {
                "value": "#A07CF3",
                "type": "color"
            },
            "400": {
                "value": "#7B4DE5",
                "type": "color"
            },
            "500": {
                "value": "#5A29CB",
                "type": "color"
            },
            "600": {
                "value": "#4A289A",
                "type": "color"
            },
            "700": {
                "value": "#39226D",
                "type": "color"
            },
            "800": {
                "value": "#281A47",
                "type": "color"
            },
            "900": {
                "value": "#1A122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #4909DF

Color Lab

Pairs with #4909DF

UI roles & guardrails

In real applications

Scales

Every model

Export