What color is #490A01?

#490A01 is a very dark, vivid red. In RGB it is rgb(73, 10, 1), and in HSL hsl(8, 97%, 15%).

Is #490A01 accessible as text?

On white, #490A01 has a contrast ratio of 15.82:1 (passes WCAG AA for body text); on black it is 1.33:1 (fails). For text placed on #490A01, use white for the best readability.

What is the closest Tailwind color to #490A01?

The nearest Tailwind CSS token is red-950 (#460809).

What colors go well with #490A01?

#490A01 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01414B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490A01 below.

Is #490A01 good for buttons?

#490A01 works well for buttons and highlights, but use white text on #490A01 — black text only reaches 1.33:1, below the 4.5:1 needed for normal-size labels.

Is #490A01 the same as CSS maroon?

No — #490A01 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#490A01 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490A01

Not just a swatch — here's how #490A01 works with other colors. Named schemes with #490A01 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #490A01 Secondary #B76324 Accent #777743 Surface #F4ECDD Anchor #3B2A20

This palette keeps Oxblood as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Vintage Leather Lead · 5 colors

Lead #490A01 Secondary #7B4927 Surface #EAD9C0 Accent #42503A Anchor #5A222D

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #490A01 Anchor #141210 Accent #D09E4D Secondary #322523 Surface #F2EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490A01 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #1D0000

Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490A01 Secondary #5A433D Support #9B9186 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490A01 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 77/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 55/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 77/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 27/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 39/100

Low

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490A01

For UI

For branding

For interior

For fashion

People also use #490A01 with

Tyrian Purple Espresso Gunmetal Gray Gainsboro

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.8:1. Use

Subtle surface Use #F2BDB5 for cards and hover fills. Tint 80

Avoid beside #4B2401 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490A01 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490A01;
  --color-base-rgb: 73 10 1;
  --color-base-oklch: oklch(26.5% 0.095 33.1);
  --color-50: #FEF2F0;
  --color-100: #FDDDD8;
  --color-200: #FCBBB1;
  --color-300: #F68A79;
  --color-400: #E95E49;
  --color-500: #D03C25;
  --color-600: #9D3525;
  --color-700: #6F2B20;
  --color-800: #481F19;
  --color-900: #2C1511;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF2F0',
    100: '#FDDDD8',
    200: '#FCBBB1',
    300: '#F68A79',
    400: '#E95E49',
    500: '#D03C25',
    600: '#9D3525',
    700: '#6F2B20',
    800: '#481F19',
    900: '#2C1511',
  },
}

$base: #490A01;
$base-ink: #FFFFFF;
$base-50: #FEF2F0;
$base-100: #FDDDD8;
$base-200: #FCBBB1;
$base-300: #F68A79;
$base-400: #E95E49;
$base-500: #D03C25;
$base-600: #9D3525;
$base-700: #6F2B20;
$base-800: #481F19;
$base-900: #2C1511;
$base-hover: #3C0901;
$base-subtle: #EE9B8E;

{
    "color": {
        "base": {
            "value": "#490A01",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF2F0",
                "type": "color"
            },
            "100": {
                "value": "#FDDDD8",
                "type": "color"
            },
            "200": {
                "value": "#FCBBB1",
                "type": "color"
            },
            "300": {
                "value": "#F68A79",
                "type": "color"
            },
            "400": {
                "value": "#E95E49",
                "type": "color"
            },
            "500": {
                "value": "#D03C25",
                "type": "color"
            },
            "600": {
                "value": "#9D3525",
                "type": "color"
            },
            "700": {
                "value": "#6F2B20",
                "type": "color"
            },
            "800": {
                "value": "#481F19",
                "type": "color"
            },
            "900": {
                "value": "#2C1511",
                "type": "color"
            }
        }
    }
}