What color is #490A29?

#490A29 is a very dark, vivid pink. In RGB it is rgb(73, 10, 41), and in HSL hsl(330, 76%, 16%).

Is #490A29 accessible as text?

On white, #490A29 has a contrast ratio of 15.46:1 (passes WCAG AA for body text); on black it is 1.36:1 (fails). For text placed on #490A29, use white for the best readability.

What is the closest Tailwind color to #490A29?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #490A29?

#490A29 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A4829. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490A29 below.

Is #490A29 good for buttons?

#490A29 works well for buttons and highlights, but use white text on #490A29 — black text only reaches 1.36:1, below the 4.5:1 needed for normal-size labels.

Is #490A29 the same as CSS maroon?

No — #490A29 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#490A29 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490A29

Not just a swatch — here's how #490A29 works with other colors. Named schemes with #490A29 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #490A29 Secondary #7C482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Oxblood plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #490A29 Anchor #141210 Accent #D49C50 Secondary #312529 Surface #F3EDE3

Oxblood carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490A29 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE5DA Accent #210004

Oxblood adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Oxblood.

Berry & Cream Lead · 5 colors

Lead #490A29 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Oxblood sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490A29 Secondary #5B444C Support #9C9087 Ink #17140F

Oxblood is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Oxblood carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490A29 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 25/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 37/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 30/100

Low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 38/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490A29

For UI

For branding

For interior

For fashion

People also use #490A29 with

Byzantium Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.5:1. Use

Subtle surface Use #ECBDD4 for cards and hover fills. Tint 80

Avoid beside #480A14 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490A29 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490A29;
  --color-base-rgb: 73 10 41;
  --color-base-oklch: oklch(27.5% 0.097 356.0);
  --color-50: #FEF1F7;
  --color-100: #FBDAEB;
  --color-200: #F5B7D6;
  --color-300: #E987B8;
  --color-400: #D85A99;
  --color-500: #BD377A;
  --color-600: #903261;
  --color-700: #662947;
  --color-800: #431E30;
  --color-900: #29141F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  oxblood: {
    50: '#FEF1F7',
    100: '#FBDAEB',
    200: '#F5B7D6',
    300: '#E987B8',
    400: '#D85A99',
    500: '#BD377A',
    600: '#903261',
    700: '#662947',
    800: '#431E30',
    900: '#29141F',
  },
}

$base: #490A29;
$base-ink: #FFFFFF;
$base-50: #FEF1F7;
$base-100: #FBDAEB;
$base-200: #F5B7D6;
$base-300: #E987B8;
$base-400: #D85A99;
$base-500: #BD377A;
$base-600: #903261;
$base-700: #662947;
$base-800: #431E30;
$base-900: #29141F;
$base-hover: #390821;
$base-subtle: #E49ABF;

{
    "color": {
        "base": {
            "value": "#490A29",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F7",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEB",
                "type": "color"
            },
            "200": {
                "value": "#F5B7D6",
                "type": "color"
            },
            "300": {
                "value": "#E987B8",
                "type": "color"
            },
            "400": {
                "value": "#D85A99",
                "type": "color"
            },
            "500": {
                "value": "#BD377A",
                "type": "color"
            },
            "600": {
                "value": "#903261",
                "type": "color"
            },
            "700": {
                "value": "#662947",
                "type": "color"
            },
            "800": {
                "value": "#431E30",
                "type": "color"
            },
            "900": {
                "value": "#29141F",
                "type": "color"
            }
        }
    }
}