What color is #490A30?

#490A30 is a very dark, vivid pink. In RGB it is rgb(73, 10, 48), and in HSL hsl(324, 76%, 16%).

Is #490A30 accessible as text?

On white, #490A30 has a contrast ratio of 15.34:1 (passes WCAG AA for body text); on black it is 1.37:1 (fails). For text placed on #490A30, use white for the best readability.

What is the closest Tailwind color to #490A30?

The nearest Tailwind CSS token is pink-950 (#510424).

What colors go well with #490A30?

#490A30 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A4823. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #490A30 below.

Is #490A30 good for buttons?

#490A30 works well for buttons and highlights, but use white text on #490A30 — black text only reaches 1.37:1, below the 4.5:1 needed for normal-size labels.

Is #490A30 the same as CSS maroon?

No — #490A30 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#490A30 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #490A30

Not just a swatch — here's how #490A30 works with other colors. Named schemes with #490A30 in its natural role, and a note on why the supporting colors balance it.

Vintage Leather Lead · 5 colors

Lead #490A30 Secondary #7D472C Surface #EBD8C1 Accent #454F39 Anchor #5A2232

Deep Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Feature #490A30 Anchor #141210 Accent #D59B50 Secondary #31252A Surface #F3EDE3

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #490A30 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #220008

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Berry & Cream Lead · 5 colors

Lead #490A30 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #490A30 Secondary #5C454F Support #9C9087 Ink #17140F

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #490A30 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 65/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 25/100

Low

Firm and assertive — carries weight and contrast.

Depth 72/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 16/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 76/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 31/100

Low

Workable accent with care around contrast.

Surface fit 36/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #490A30

For UI

For branding

For interior

For fashion

People also use #490A30 with

Indigo Oxblood British Racing Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.3:1. Use

Subtle surface Use #ECBDD9 for cards and hover fills. Tint 80

Avoid beside #480A1A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #490A30 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #490A30;
  --color-base-rgb: 73 10 48;
  --color-base-oklch: oklch(27.8% 0.101 349.0);
  --color-50: #FEF1F9;
  --color-100: #FBDAEE;
  --color-200: #F5B7DC;
  --color-300: #E987C1;
  --color-400: #D85AA6;
  --color-500: #BD3788;
  --color-600: #90326A;
  --color-700: #66294E;
  --color-800: #431E34;
  --color-900: #291421;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  deep-purple: {
    50: '#FEF1F9',
    100: '#FBDAEE',
    200: '#F5B7DC',
    300: '#E987C1',
    400: '#D85AA6',
    500: '#BD3788',
    600: '#90326A',
    700: '#66294E',
    800: '#431E34',
    900: '#291421',
  },
}

$base: #490A30;
$base-ink: #FFFFFF;
$base-50: #FEF1F9;
$base-100: #FBDAEE;
$base-200: #F5B7DC;
$base-300: #E987C1;
$base-400: #D85AA6;
$base-500: #BD3788;
$base-600: #90326A;
$base-700: #66294E;
$base-800: #431E34;
$base-900: #291421;
$base-hover: #390826;
$base-subtle: #E49AC6;

{
    "color": {
        "base": {
            "value": "#490A30",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEE",
                "type": "color"
            },
            "200": {
                "value": "#F5B7DC",
                "type": "color"
            },
            "300": {
                "value": "#E987C1",
                "type": "color"
            },
            "400": {
                "value": "#D85AA6",
                "type": "color"
            },
            "500": {
                "value": "#BD3788",
                "type": "color"
            },
            "600": {
                "value": "#90326A",
                "type": "color"
            },
            "700": {
                "value": "#66294E",
                "type": "color"
            },
            "800": {
                "value": "#431E34",
                "type": "color"
            },
            "900": {
                "value": "#291421",
                "type": "color"
            }
        }
    }
}